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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: tejek who wrote (835432)2/9/2015 8:27:18 AM
From: joseffy  Respond to of 1577522
 
The networks have a stake in promoting their anchors as God-like figures.

By showing them in war zones, with Obama or Putin, buffeted by hurricanes, and comforting victims, they are telling viewers that their anchors are truth-tellers who have been everywhere and seen everything and have experience you can trust.

On his helicopter in Iraq, Williams was accompanied by an NBC crew. Did they not speak up to correct the record for fear of undermining the powerful anchor?

NBC had a stake in promoting Brian Williams as all-knowing.

In addition to the marketing campaigns, something else happens that often induces anchors to think of themselves as God.

Each of them is seen in roughly eight to ten million homes nightly. They are seen by many more people, and more frequently, than any movie star. To walk down a street with an anchor is to be stunned both by how many people recognize them and how many viewers call out to them about specific stories. There’s a respectful familiarity different from the awe displayed to Hollywood celebrities. The anchor is treated as the citizen’s trusted guide to the news. As a result, they can feel expected to dominate discussions, to tell war stories, to play God. It’s a short distance from there to telling fantastic stories—and maybe actually believing them.

newyorker.com