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Non-Tech : Trading IOMEGA based on technical analysis -- Ignore unavailable to you. Want to Upgrade?

To: Michael Coley who wrote (1281)	12/18/1997 6:43:00 PM
From: Cogito	Read Replies (1) \| Respond to of 1511

So, TA aficionados, how bad does the IOM chart look now? I'm guessing that from a PnF view, it's now solidly in what looks to be a bearish descending channel. Or is it even worse than that? Go ahead, be straight with me. I can take it. - Allen

To: Michael Coley who wrote (1281)	12/20/1997 11:46:00 AM
From: Gary Wisdom	Read Replies (1) \| Respond to of 1511

Barron's Eric Savitz speaks (again) Here is the one (out of thousands) emails that Savitz replied to: Both the email and his response are reprinted below: Don't Tread on Iomega To the Editor Instead of making plans to attend the funeral of storage-device maker Iomega, Eric J. Savitz would be better advised to attend a Marketing 101 course. His recent "Plugged In" column (December 1) all but buries Iomega because Sony and Fuji introduced a competitor to Iomega's ubiquitous ZIP drive called the HiFD at the latest Comdex computer trade show. In marketing class, Savitz might learn that unseating an entrenched leader is not easy, and that being first to market, as Iomega is in this case, is an enormous advantage. Iomega has already sold millions of units of the ZIP drive and countless disks. In fact, an internal ZIP drive is a standard feature of Sony multimedia computers. JEFF SCHATZ Columbus, Ohio Eric J. Savitz replies: The case for the HiFD drive is obvious. To start, there's a good chance it will replace the current 1.44 megabyte floppy drive now shipped with almost every personal computer. The ZIP drive, while successful, has not achieved Iomega's goal of replacing the floppy. A floppy with a 200-megabyte capacity, with better performance than the ZIP, would seem to negate the need to have a ZIP drive at all. It's that simple.