SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Strategies & Market Trends : Roger's 1997 Short Picks -- Ignore unavailable to you. Want to Upgrade?


To: IKM who wrote (8572)12/18/1997 9:51:00 AM
From: Jon Tara  Read Replies (2) | Respond to of 9285
 
Hehe - it will eventually sink-in that AOL is "an Internet company whose business plans are predicated upon advertising growth"...



To: IKM who wrote (8572)12/18/1997 12:26:00 PM
From: Eric Klein  Respond to of 9285
 
Bad news for the AOLs and YHOOs of the world since these companies are depending on ad revenue:

From today's Wall Street Journal:

Leading Web-Ad Seller Says It Sees Red Flags

It's one of the Internet's most vexing dilemmas: Despite the Web's
explosive growth, on-line advertising isn't paying the bills.

Now there's new evidence that any payoff from Web ads remains
years away...

With Web ad revenue continuing to disappoint, some observers
are starting to question whether it ever will be the Web's
economic foundation. Talk is growing that on-line shopping and
other commerce, not ads, will finally make the new medium
profitable.

To make matters worse, many media buyers say the price of Web
ads is falling due to heavy discounting by big sites and
competition from cut-rate space sold by companies such as
FlyCast Communications Corp., which auctions off the thousands
of unsold ad spots that plague Web sites.

Here's the link for those who have a WSJ subscription:
interactive.wsj.com.