Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Broderbund Software -- Ignore unavailable to you. Want to Upgrade?

To: ken Su who wrote (464)	12/18/1997 6:08:00 PM
From: Veiko Herne	Read Replies (2) \| Respond to of 859

I think, the problem is, that some analyst are not done homework and does not know the company well. For me Broderbound is only in market, who makes CD-ROM games for people 5-12 years old and for over 30 years old. Other competition is in teenager area, where Broderbound have no products. Because people in 30 years have childs the sales/marketing channel is same. When I first find MYST, then I found also great products for my child (Living Books series), so currently I'm bying a present twice a year for my child from Broderbound. There is no need for those child products to be great graphics and advance technology, childs does'nt understand nothing about Pentiums and surround sounds. The value of company only in child products is around $20-$25/share and increasing 30% /year. Other value comes from MYST and RIVEN. When I readed the downgrade statement I understand, that $35/share is currently fair value of BROD, not $28. This analyst does not believe, that RIVEN will be increasing the sales next Q. I and most of here believe differently. It was just only one month sales there and even not December (all the christmas presents) included. RIVEN is yet only known in fan's community on US, it will take time to be known more widely. For this analyst, I will recommend to read PC-Magazine TOP 20 CD-ROM list, where even November 1997 MYST was 3'rd place and there have been lot's of months, where MYST have beaten the MS-Windows 95. Broderbound can increase revenues dramatically when moving to international market. Currently, the company and products are known only in US. My price target is still $70 somewhere in next year. Veiko