To: jas singh MD who wrote (995 ) 12/18/1997 8:19:00 PM From: John Respond to of 11417
From a negotiating standpoint, WAVE hit a homerun today. Now they can leverage their postion with IBM to sign more contracts with other OEM's and content providers. In the past, WAVE had no leverage. All of their negotiations hit the wall with buyers asking, "Who else has/is using the wave meter"? I've been in sales/marketing for 20+ years and trying to get companies to be the "first" to try something is the hardest sale of all. The reason is, FEAR! If a company jumps in first and fails, the decison maker could be out of a job. Therefore, most companies like to be "Me too" when it comes to something radically different like Wave. It promotes job security. But once the first gets on board, then the rest fall into place like dominos. As an example, when I was a pioneer in the Automated Telemarketing Industry about 8 years ago, nobody would use our automated telephone call processing service because I couldn't provide suitable case studies. Then along comes a way my clients can make money using our automated service (900#) versus only saving money. Within 6 months I convinced a catalog company to try it in their sweepstakes promotion. The results were great, I had a story to tell and now everyone that said no was saying yes. In 36 months our gross billings went from $0 to over $700 million. Now that IBM has jumped on board, we should hear of new OEM's signing up over the next few months and IMHO, the stock price will rise. We should also see a positive reaction in the stock price when IBM starts to announce which products will be Wave enabled. Hang on to your Wave stock and buy more when you can, 1998 should be a fun year! Regards.....John