Agreement with Tech Data Significantly Expands Cabletron's Indirect Distribution Channels
ROCHESTER, N.H.--
Partnership Launched With $140 Instant Rebate Incentive On
SmartSTACK Ethernet Desktop Switches
Taking a major step forward in efforts to dramatically expand its relationships with premier channel partners, Cabletron Systems (NYSE:CS) today announced it signed an agreement with one of the industry's leading full-line distributors -- Tech Data Corporation (NASDAQ:TECD). The agreement substantially widens Cabletron's distribution, providing resellers nation-wide with greater access to the company's award-winning switching and network management products, and legendary service and support capabilities.
Effective immediately, Cabletron products, service and support are available through Tech Data's extensive domestic base of resellers, as well as their sophisticated electronic-commerce vehicles including TDweb, TDonline and TDonCD. Cabletron launches this new partnership with a $140 instant rebate incentive for Tech Data resellers selling the Cabletron SmartSTACK Ethernet Desktop Switch.
In addition, an extensive co-marketing program will support the new partnership, including training and product certification, advertising, direct mail and incentives targeted at Tech Data resellers in the United States.
"Establishing close relationships with premier partners like Tech Data is a key element of Cabletron's business strategy," said Joel Moss, Cabletron's vice-president of Synergy Plus. "Channel success is vital for Cabletron going forward, providing us the opportunity to expand our presence in important markets, including the small and medium-sized business segments in which Tech Data is well positioned."
"Cabletron is making the necessary commitments with its products, pricing, marketing and training to ensure that our partnership is a success," said Roy Applebaum, vice president of product marketing for the networking products division at Tech Data. "With one of the most comprehensive groups of networking products in the industry, Cabletron is sure to expand their market penetration through our VARs, retail dealers and integrators across the United States."
About Tech Data Corporation
Tech Data Corporation (NASDAQ:TECD) is a leading full-line distributor of personal computer products, serving more than 70,000 value-added resellers and retail dealers throughout the United States, Canada, Latin America, Germany, France, Switzerland and Austria. The Fortune 500 company generated sales of $4.6 billion in its most recent fiscal year, which ended January 31, 1997. Tech Data offers product lines in networking and communications, software, mass storage, peripherals, and computer systems.
In addition to distributing more than 45,000 products from over 900 manufacturers and publishers, Tech Data provides extensive pre and post-sale training, service and support, plus a full range of electronic commerce solutions, including a comprehensive Web site at www.techdata.com .
About Cabletron Systems
Cabletron Systems, a recognized leader in providing high- performance computer networking products, has provided dependable network access and communications to millions of people throughout the world. With scaleable products designed for Fortune 1000 enterprise networks, service providers and small businesses, Cabletron provides simple, reliable and cost-effective business solutions for the information age. With corporate headquarters in Rochester, N.H., Cabletron's common stock is traded over the New York Stock Exchange under the symbol CS.
Cabletron's web site can be reached at cabletron.com .
CONTACT: Cabletron Systems
Lara Drolet, 603/337-1706
larad@ctron.com
or
Tech Data
Michael Ann Harvey, 813/539-7429
mharvey@techdata.com
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