To: WWS who wrote (114 ) 12/19/1997 5:36:00 AM From: Sid Turtlman Read Replies (1) | Respond to of 407
bill: The only implication will be on Wall Street, where investors will mistakenly think that Ballard has some chance of succeeding in stationary power plants. I strongly believe they don't, despite this investment. A few months ago I wrote a piece on the Ballard thread as to why PEM cells are unlikely ever to be economic for that application: Message 2605074 The problems don't look solvable no matter how much money gets thrown at it. This is backed up by the fact that the only hard number that Ballard has ever released about its stationary prototype was that its efficiency was 31%, a pretty terrible number when you consider the negligible potential for cogen. ERC's Santa Clara unit ran at something close to 50% without cogen, which could easily move it up over 80% efficiency. This isn't surprising; a good chunk of the electricity that a PEM cell produces is needed to run the very complex reforming equipment needed to extract the hydrogen from natural gas. ERC cells don't need any reforming equipment. One other thing that I didn't cover in the Ballard post above is that the 250 kW size is inherently less economic than ERC's design of around ten times bigger. Some expensive commerical components in the "balance of plant", especially the inverters that convert the DC power that a fuel cell produces to AC, don't cost much less to handle 250 kW than 2.8 MW. So the cost per kW for the smaller size is at a big disadvantage. So why did GEC Alsthom get involved with Ballard? I think one reason may be that ERC has not had a real marketing effort at all, procrastinating until it had an actual commercial product for sale. Ballard takes the other approach of all marketing, no product, and that has attracted the attention of companies that want to do something in fuel cells. They may not know ERC exists. The other thing is that Ballard has come up with an excellent formula for attracting money. You will note that every deal it has announced--Daimler, Ford, now GEC Alsthom--involve those companies contributing "technology" valued at some lofty figure in addition to cash. This "technology" is actually R&D money that has already been spent and would have to be written off the company's income statement. By "contributing" it to the joint ventures, the partner companies get to remove a large expense from their income statements, making earnings go up, and turn it into an asset. Good deal, eh?