“It doesn’t matter where we came from, or why we came.”

A narrator is speaking in Spanish. Different Latin American flags are waving
in the breeze as he speaks. The Dominican Republic. Mexico. Colombia.

“In this land,” the voice continues, “we find opportunity, a better education
for our children, the medical care our families deserve, a state that has opened
its heart and has told us this is our house.”

Venezuela. Nicaragua. And then, finally, the state flag of Florida.

“We all want a better life.” This is Jeb Bush now, appearing onscreen.
“Together, we are making it happen in this land, our home: Florida.”

He is speaking in Spanish. It is nearly flawless.

Jeb Bush made this campaign commercial in 2002. Thirteen years later, Sergio
Bendixen, one of the best-known Democratic consultants to Latino candidates in
the business, still shows it to focus groups. Doesn’t matter that it was made by
a guy on the other side. He says it unfailingly makes at least one person well
up.