To: DRBES who wrote (3012 ) 12/19/1997 11:44:00 PM From: James Yu Read Replies (2) | Respond to of 6843
To All, Intel's Asia crisis - AMD Says Moving Ahead In Asia Pacific. BANGKOK, THAILAND, 1997 DEC 19 (Newsbytes) -- By Karnjana Karnjanatawe, Bangkok Post. Advanced Micro Devices(AMD) is stepping ahead of rival Intel Corporation, its major competitor, with its newly announced AMD-K6 3D technology, AMD Asia Technical and Communications marketing manager Shane Rigby told Newsbytes. Today, AMD, a global supplier of integrated circuits for desktop computers and communications, is aggressively attacking the Intel Pentium II market with its K6 processor. "Our strategy is to be 25 percent cheaper than Intel with the same performance of Pentium II," he said. The K6, which was launched in April, is an alternative for PC users today to own lower cost PCs, but to have the same quality of a Pentium II configured system. "We provide better performance for your money," he claimed. The AMD-3D processors will be suitable for the developed markets including games and database, he said.The first K6-3D processor will be launched within the next six months. "With the K6-3D (processor), we will take the advantage over Intel," he said. In the real world, high Intel brand awareness does not translate into high preference for Intel processors, he said. To be more aggressive on the Asian market, AMD has launched a campaign with Digital Equipment Corporation here. Digital (Thailand) managing director M.L. Chaivat Chayangkool said as the company offers total solutions to customers, the cooperation with AMD is a program to offer Digital PCs with an alternative between Intel or AMD processor. "We aim to be a vendor of choice for customers," he said. AMD is a strategic partner for the Asian market which is facing liquidity problems. There are a number of customers concerned about cost when they invest in IT. PCs with AMD processors will be their answer, he said The price of Digital PCs with 166- to 233-megahertz AMD processors will cost 10-15 percent lower than PCs with Intel's Pentium II. The cooperation also helps AMD to create K6 awareness on the Thai market, Mr Rigby said. In addition to Digital, AMD has partnered with IBM, Acer and Fujitsu. Due to the high demand, which he said is greater than manufacturing capacity, AMD will start operation of its second manufacturing facility in Germany at the beginning of next year. Around 6,000 wafers will be produced per week. As a result, AMD expects to produce 15-20 million K6 processors in 1998. In Asia, the company also assembles and tests its products in Thailand, Malaysia, Singapore and China. "We are committed to the Asian market," he said,adding AMD will launch a processor for notebook families soon. Reported By Newsbytes News Network: newsbytes.com Best wishes James