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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Leo J. Capobianco, DO who wrote (41036)	12/20/1997 12:28:00 PM
From: Gary Wisdom	Read Replies (3) \| Respond to of 58324

Barron's Eric Savitz speaks (again) Here is the one (out of thousands) emails that Savitz replied to: Both the email and his response are reprinted below: Don't Tread on Iomega To the Editor Instead of making plans to attend the funeral of storage-device maker Iomega, Eric J. Savitz would be better advised to attend a Marketing 101 course. His recent "Plugged In" column (December 1) all but buries Iomega because Sony and Fuji introduced a competitor to Iomega's ubiquitous ZIP drive called the HiFD at the latest Comdex computer trade show. In marketing class, Savitz might learn that unseating an entrenched leader is not easy, and that being first to market, as Iomega is in this case, is an enormous advantage. Iomega has already sold millions of units of the ZIP drive and countless disks. In fact, an internal ZIP drive is a standard feature of Sony multimedia computers. JEFF SCHATZ Columbus, Ohio Eric J. Savitz replies: The case for the HiFD drive is obvious. To start, there's a good chance it will replace the current 1.44 megabyte floppy drive now shipped with almost every personal computer. The ZIP drive, while successful, has not achieved Iomega's goal of replacing the floppy. A floppy with a 200-megabyte capacity, with better performance than the ZIP, would seem to negate the need to have a ZIP drive at all. It's that simple.

To: Leo J. Capobianco, DO who wrote (41036)	12/20/1997 12:31:00 PM
From: Rocky Reid	Read Replies (2) \| Respond to of 58324

I also have a pledge that people can recite. 'Here goes...ahem.... "I, (state your name), pledge not to blame Iomega too badly for their short-sightedness, and rush to get a junky low-end product on the shelves without first making sure they correctly and thoroughly patent their product. I also realize that in a free market, competition is welcome, and Nomai has proved that other companies will come and stomp Iomega into little bits within a short amount of time. I welcome with open arms the new Nomai Zip discs, as they will be selling for a steep discount over Iomega-brand Zip discs, and these sales will send a message to Roy, Utah that companies cannot get away with overcharging customers $20 for a 3.5 inch bit of plastic. With these words I do swear." Thank you.