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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum -- Ignore unavailable to you. Want to Upgrade?

To: John Vosilla who wrote (113274)	9/8/2015 1:02:36 PM
From: Elroy Jetson	Respond to of 217862

England's premier luxury automobile brand has targeted former investors who cash-out in order to remake themselves as common laborers with the Dawn, which the company calls "the world's only true modern four-seater super-luxury drophead" and "the sexiest Rolls-Royce ever built." Making the announcement from its Goodwood, England, home base, Rolls said the new convertible will be propelled by a 563-horsepower, 6.6-liter twin turbo V-12 engine, producing 575 pound-feet of torque, through an eight-speed transmission. The vehicle is electronically limited to a top speed of 155 mph, and can accelerate from zero to 62 mph in 4.9 seconds. Each Dawn comes with a variety of optional Chauffeur costumes so the general public will assume wealthy former investors are merely salt of the Earth lowly paid workers off to pick up their plutocrat boss. To complete the illusion, each Dawn is also available with an inflatable mannequin in the back seat resembling a real estate investor busily staring at a spreadsheet (shown below). Its name harkens to the elegant Silver Dawn convertibles of decades past, which the company notes represented a new day of sorts for the company that built them: They were the first convertibles Rolls-Royce began making after the end of World War II. Unlike most two-door convertibles, the Dawn features a spacious back seat, possibly a nod to the Asian marketplace, where buyers of luxury cars demand more real estate in the passenger section. It also features what the company insists is the quietest convertible ride in drop-top history -- the result of a full six layers of material, designed to deaden noise in the cabin when the top is up. In fact, the company says that the Dawn, inside, while motoring, is as silent as its Wraith hardtop. The motor that lifts the convertible into place is also quiet, so quiet that Rolls refers to the up-and-down movement as a "silent ballet." The top takes 22 seconds to open or close, and the silent ballet can take place at speeds up to 35 miles per hour. "Should the worst of circumstances arise," Rolls says, and the car turns turtle, the ragtop can deploy a concealed "roll-over protection system." The car will also feature Rolls' Satellite Aided Transmission, a wireless driver assist program that can read roadways well enough to detect and adjust to approaching turns and curves. The MSRP on the new convertible will be about $325,000, Rolls said, but most customers are adding enough options to drive the average retail price closer to $400,000 -- well above the $290,000 Wraith, but below the $475,000 Phantom Drophead Coupe convertible.