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Strategies & Market Trends : Roger's 1997 Short Picks -- Ignore unavailable to you. Want to Upgrade?

To: Dale Baker who wrote (8771)	12/24/1997 6:38:00 AM
From: Pancho Villa	Respond to of 9285

DB>>Not if you have two browsers open and you are reading E-mail, playing a game at the same time, listening to the TV in the background. My attention span on the Web is always fragmented when I am surfing. I only focus on content. On TV, I have to watch the ads unless I am in the kitchen during the breaks (though I watch most shows on the VCR and just fast forward). McNabbs, I don't click on banner ads out of principle. I know they pay the freight for free sites, but for me they are just annoying. I screen them out the way I ignore ads in a newspaper when I am reading a story.<< Dale, I share your view 100% and I must tell you I used to work an product manager for PG. the web ain't tv. The web is active, tv is pasive. In the web I am 100% focused. I am doing my thing. I want to be efficient. If I want to buy a BMW or a Mercedes 320 I do the leg work by running a search with any of the zillion search engines. Pancho