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To: Robert Utne who wrote (3714)12/23/1997 10:23:00 AM
From: james m dickerson  Read Replies (1) | Respond to of 6570
 
ZE management could take a lesson from Thomson.

Get out of their comfortable offices and do some 'Media Briefing".

Margeting/Media awareness is as important (and sometimes more important) than the product itself. GE had a superior computer than IBM back at the dawn of computers. IBM played the marketing card and the rest is history. Having the product is only part of the equation.

Is it time to bring in a 'Third Party' media firm to get the word out on ZE?