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To: Sig who wrote (26297)	12/24/1997 11:12:00 AM
From: Boplicity	Read Replies (1) \| Respond to of 176388

<<Business News Center By RACHEL BECK c. The Associated Press NEW YORK (Dec. 24) - Those Christmas carols playing at the nation's stores might be hiding a bad case of the retailing blues. While crowds of shoppers have mobbed stores over the last week, many merchants haven't seen the burst of buying they need to end the holiday season with respectable sales gains. Unless there's a lot of spending today or in the days following the Christmas, retailers are going to end up with a gloomy season. ''There isn't much good news out there,'' said Irwin Cohen, chairman of the retail and consumer products group at Deloitte & Touche LLP. A month ago, many retailers were optimistic about Christmas. Consumer confidence is high and the economy has been growing steadily, and after two lackluster Christmases, stores hoped for a turnaround in 1997. But consumers have not spent freely this Christmas season. Many stuck to their budgets, scaling back their gift-buying; others just weren't excited with merchandise they found in stores. Even big discounts - some as much as 70 percent off - failed to drive up sales significantly, experts said Tuesday. ''Christmas just isn't as important anymore,'' said Carl Steidtmann, chief economist at Management Horizons, a unit of Price Waterhouse. ''Americans, especially baby boomers, have started realizing that they don't need more stuff.'' That's left many merchants - from giants like Sears, Roebuck and Co. and Dayton Hudson Corp. to local mom-and-pop shops - facing disappointing sales this season.>> I own a retail store my sales are not at all what I thought they would be. Greg