To: Steve168 who wrote (5090 ) 12/27/1997 10:25:00 PM From: fut_trade Read Replies (2) | Respond to of 27307
<<Remember how the Lion King got killed by the herd? It is happening with YHOO. If one wants to make money, he/she has to hold a sword againest the coming herd, wish they will stop in the front and kill. Problem is no one knows when the herd stop, so 90% shorters got killed by the herd anyway.>>This Lion King is alive and well! NEW YORK--(BUSINESS WIRE)--Dec. 22, 1997-- Media Metrix to release top-line rankings monthly Media Metrix, The PC Meter Company today released its new media audience measurement rankings of the top At Home and At Work World Wide Websites for the month of November. Media Metrix, The PC Meter Company, is the leading provider of new media and digital technology measurement services. Its flagship is the syndicated World Wide Web Audience Measurement Service, which provides objective third-party statistics and demographics of Web users. In addition to measuring the World Wide Web, Media Metrix tracks usage of commercial online services, computer software, computer hardware and other new interactive technologies. At the core of Media Metrix is The PC Meter -- a proprietary, patented software technology developed to perform broadly the same functions as a television "people meter". The PC Meter software, which is installed on computers in thousands of households and businesses and captures real-time web and online usage data -- it is more accurate and reliable than consumer recall surveys. The PC Meter records detailed demographic information and "follows" PC users click by click, page by page, tracking and measuring new media and digital usage patterns in the home and at work. Media Metrix has over 125 clients, including leading advertising agencies, new and traditional media companies, marketers, financial institutions and technology companies. Information on Media Metrix is available at the company's World Wide Web site: mediametrix.com Media Metrix, The PC Meter Company Top 25 Web Sites From Media Metrix -The PC Meter Company November 1997 Measurement Period Top 25 Web Sites - At Home Top 25 Web Sites - At Work Rank Web Site Reach Rank Web Site Reach -------------------------------- -------------------------------------- 1 aol.com 47.4 1 yahoo.com 45.0 -------------------------------- -------------------------------------- 2 yahoo.com 40.7 2 netscape.com 41.8 -------------------------------- -------------------------------------- 3 netscape.com 27.6 3 aol.com 35.0 -------------------------------- -------------------------------------- 4 microsoft.com 24.2 4 microsoft.com 31.6 -------------------------------- -------------------------------------- 5 geocities.com 22.8 5 excite.com 23.2 -------------------------------- -------------------------------------- 6 excite.com 19.8 6 infoseek.com 21.8 -------------------------------- -------------------------------------- 7 infoseek.com 17.0 7 geocities.com 16.7 -------------------------------- -------------------------------------- 8 lycos.com 14.3 8 lycos.com 15.5 -------------------------------- -------------------------------------- 9 msn.com 12.1 9 zdnet.com 14.1 -------------------------------- -------------------------------------- 10 digital.com 10.1 10 digital.com 14.0 -------------------------------- -------------------------------------- 11 switchboard.com 9.2 11 msn.com 12.5 -------------------------------- -------------------------------------- 12 zdnet.com 9.2 12 cnn.com 8.9 -------------------------------- -------------------------------------- 13 tripod.com 8.8 13 amazon.com 8.6 -------------------------------- -------------------------------------- 14 webcrawler.com 8.2 14 pathfinder.com 7.7 -------------------------------- -------------------------------------- 15 simplenet.com 7.2 15 cnet software 7.4 -------------------------------- -------------------------------------- 16 disney online 7.2 16 gte.net 7.4 -------------------------------- -------------------------------------- 17 four11.com 7.0 17 webcrawler.com 7.4 -------------------------------- -------------------------------------- 18 real.com 7.0 18 real.com 7.1 -------------------------------- -------------------------------------- 19 prodigy.com 7.0 19 weather.com 7.1 -------------------------------- -------------------------------------- 20 compuserve.com 6.6 20 switchboard.com 6.9 -------------------------------- -------------------------------------- 21 att.net 6.5 21 four11.com 6.8 -------------------------------- -------------------------------------- 22 pathfinder.com 6.3 22 hp.com 6.6 -------------------------------- -------------------------------------- 23 earthlink.com 6.3 23 usatoday.com 6.5 -------------------------------- -------------------------------------- 24 angelfire.com 6.1 24 tripod.com 6.3 -------------------------------- -------------------------------------- 25 amazon.com 5.7 25 compuserve.com 6.0 -------------------------------- -------------------------------------- "Top 25 Web Sites" Chart Definitions: Top 25 Web Sites: These are the top 25 web sites, based on unduplicated audience reach. The top sites are shown for the Media Metrix at home and at work samples. Reach Definition: The percent of web-active individuals (i.e. individuals in the Media Metrix sample) that visited a site once in the given month. Individual visits are unduplicated (not counted twice).