To: Daniel Schuh who wrote (15634 ) 12/27/1997 9:28:00 PM From: Daniel Schuh Read Replies (2) | Respond to of 24154
Not Exactly Micro. Definitely Not Soft. nytimes.com The Sunday Times shows up early on the web, so I get to give everyone early notice on this gem. This one is mostly about the hearts and minds front, near and dear to me, and the Times is with the (to my view) consensus opinion that Microsoft's got an uphill battle there.The legal struggle between Microsoft Corp. and the Justice Department may one day be remembered as the ham sandwich war. The essence of the company's defense in its current antitrust case, according to the Justice Department's lawyers, is that no one, not even the federal government, can tell the world's largest software maker what it can add to its popular Windows 95 operating system. Therefore, Microsoft has claimed, if the company decides to add a ham sandwich -- or anything else -- to its Windows 95 menu, then so be it. . . . Even more important, by adopting its go-for-broke legal strategy, Microsoft appears to be risking it's most valuable asset: a reputation as one of America's classiest consumer companies. Well, I guess those consumers should tune in here, where they can find how it's unethical to be ethical in business, and wonder why they're buying that obsolete old Win95 that the OEMs won't touch. Class is as class does..."They are in danger of losing the war over public perception if Joe Sixpack ends up believing" that the company is force-feeding its Internet software to consumers, Sealey said. OK, I imagine the infinite complexity of OS/browser integration is somewhat beyond Joe Sixpack, as is the necessity of the proprietary lock aka monopolistic death grip in business. But, I imagine Joe Sixpack understands that when you get pulled over for speeding, it's not a good idea to tell the cop that he can't possibly understand the principles of classical mechanics involved in getting from here to there. Or maybe it'd be better to take the quantum approach, and explain how the cop couldn't possibly be sure you were speeding, maybe you were someplace else entirely. Anyway, this is not an inflamatory article, despite the lead-in. The gist is, this stuff isn't going to go away anytime soon, and the current approach isn't going to make Microsoft look good in the interim. But, maybe old John Markoff just doesn't understand the infinite complexity either. Cheers, Dan.