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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: FuzzFace who wrote (41600)	12/28/1997 1:23:00 PM
From: Maverick	Respond to of 58324

<< the Nomai situation muddies the water. >> I agree, but I also think this will affect IOM the same way the infamous AOL dial up issues affected AOL earlier this year. A big short term scare, and then the stock went on to double it's recent highs.

To: FuzzFace who wrote (41600)	12/28/1997 4:01:00 PM
From: ben luong	Respond to of 58324

>>But I am also concerned with collateral damage from consumer >>confusion, which I fear will hurt IOM, I just don't see how this will affect IOM in a long run. All they need to do is to put a label "Accept Zip(TM) product from Iomega(TM) only" on their zip drive box. What I see about this Nomai event is just politics. The local government want to protect their local company and economy by going against Iomega. There is also a tinge of anti-American sentiment there. If I were Iomega's management, I will cut off shipping any Iomega product to that region. Once local merchants don't get any revenue from selling Zip products, sentiment will change. Market supply/demand will eventually prevail. They derive 28% sales from Europe - no swell, it's nothing more than a temporary loss. What I see Iomega needs is a public campaign to increase the awareness of Iomega's products. I will burn the cash from the sales of Zip drives to get more ads on TV, magazines, etc. Brand-name recognization is perhaps the most valuable asset Iomega will have in this storage device commodity industry. I will not waste my money on lawyers.