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To: arvitar who wrote (5486)	3/13/2016 6:04:07 PM
From: scion	Respond to of 7352

What happens now? Readers don’t like ads on websites any more than TV viewers like watching commercials in programs. Websites, including this one, sometimes struggle to balance revenue against reading experience and intrusiveness. But one thing we can all agree on is that serving readers malware is utterly unacceptable. Unfortunately, it’s simply not clear how to resolve the issue. Websites that depend on ad revenue (all of them) can’t survive if 60-80% of readers are using adblock. The nature of the advertising business practically requires the use of automated approval tools and specialized partners — ad networks approve and purchase millions of ads, in real time. Very, very few publications could afford to build completely in-house solutions — and even those that can still face the challenge of vetting ad security in an environment when bad actors have multiple ways to deceive them about the actual content of an advertisement. Forbes may have been the first website to ban ad blockers and then serve its customers malware, but it’s probably not going to be the last. Long-term solutions to the problem remain murky. Very few people subscribe to websites, even when subscriptions are available, and politely asking people to turn off ad blockers has a response rate of less than 1%. extremetech.com

To: arvitar who wrote (5486)	3/13/2016 6:09:06 PM
From: S. maltophilia	Respond to of 7352

<<Forbes may have been the first website to ban ad blockers and then serve its customers malware, but it’s probably not going to be the last. Long-term solutions to the problem remain murky. Very few people subscribe to websites, even when subscriptions are available, and politely asking people to turn off ad blockers has a response rate of less than 1%.>> I retract my previous post, and will take my chances with SI. I wonder how long people will read ads when there is no content.