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To: pat mudge who wrote (2278)	12/29/1997 8:09:00 PM
From: Norman Klein	Read Replies (1) \| Respond to of 9236

Latest copy of "tele.com" Jan 98 pg 18 Contains a story about the PC industry's attempts to jumpstart DSL. The story says: <<That leisurely pace apparently has driven the PC industry into action in what amounts to an attempt to prod telcos to make critical commitments to ADSL. On Dec 2 PC heavyweights Intel, Microsoft and Compaq held a secret meeting with service providers. At that meeting, the PC players and telcos discussed what could be done to speed ADSL to market. The meeting focused on the need to simplify ADSL modems so that computer manufacturers can easily bundle those modems into their computers and distribute them through retail channels, just as they do with standard dial-up modems. According to Netspeed, it estimates that each truck roll to install ADSL costs service providers $400, with an average of 1.5 truck rolls needed to set up ADSL service. With initial consumer offerings averaging $50 per month, it would take service providers a year to recover that cost. Plus they also eliminate the $50 cost -- the typical price of a POTS splitter -- from the installation cost. >> There is also a very large ADSL advertising supplement (23 pages) sponsered by Alcatel, Ascend, Pulsecom, 3Com and AG Communications. Which also actively pushes the merits of the ADSL-lite approach (particularly the Alcatel section). Hopefully, this is the start of the ADSL marketing blitz, which will culminate with the February announcements by Intel and Microsoft.