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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum -- Ignore unavailable to you. Want to Upgrade?

To: elmatador who wrote (118134)	4/15/2016 6:05:51 AM
From: Snowshoe	Read Replies (1) \| Respond to of 217865

Moving to a consumer economy... Self-Storage And The Mobile Internet In Asia forbes.com Self-storage is one of those businesses you’ve heard of, but may never have given much thought to unless you once had the need to store some furniture as you were moving from one house to another. And yet in the United States self-storage is a $24B business, and publicly traded self-storage companies have consistently outperformed the S&P 500. There are over 50,000 self-storage facilities in the US alone, totaling 2.3 billion square feet of storage space. But in Asia the business is relatively new. Although well established in countries like Hong Kong, Japan, and Singapore, it is virtually nonexistent in Asia’s largest markets China and India. To provide the same amount of storage space per middle class citizen to the whole of Asia as is available to each member of the middle class in the US would require that the storage industry in Asia grow immediately by 996%. Add to this the projection that Asia’s middle class will grow from 525 million in 2013 to 3.1 billion by 2030, and you can see why investors are excited about the potential of this investment opportunity. ***** “Many consumers in Asia don’t know what self-storage is,” says Helen Ng, CEO of Lock+Store, a self-storage company in Singapore. “The Association will work to raise the industry’s profile among a rapidly growing and more sophisticated middle class population.” This education of the consumer base is key, according to Marilyn Leslie, President of MiniCo Self-Storage in Hong Kong, and a member of the newly elected board of the SSAA. “Educating consumers about self-storage is critical in areas where self-storage is a new concept. In order to rent space, people need to understand the idea and benefits of storage units.