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To: Eric who wrote (12769)	12/29/1997 7:04:00 PM
From: Mang Cheng	Read Replies (2) \| Respond to of 45548

" Burger King to give away fries on Jan. 2 " NEW YORK (Reuters) - Burger King said Monday it will give away free french fries to anyone walking into or driving up to one of its fast food restaurants in the United States and Canada on Jan. 2. The giveaway, ''with no purchase required and no strings attached,'' will allow consumers to sample its reformulated french fries, which were ''judged superior to McDonald's in a nationwide, independent consumer taste test,'' the company said in a statement. It said the give-away will be the largest one-day sampling event in the history of fast food. Mr. Potato Head, the classic children's toy and now Burger King's ''spokespud,'' will be featured in advertising as well as on-site promotions for the french fries, Burger King said. Burger King said it will spend about $70 million on a marketing and advertising campaign for the new french fries. General market advertising will feature a claymation version of Mr. Potato Head. Singer Isaac Hayes will sing about the new fries to the tune of his classic hit, ''Shaft.'' This advertising is being handled by Ammirati Puris Lintas, New York. Hispanic market advertising is being handled by Bromley, Aguilar and Associates of San Antonio, Texas, and advertising to the African-American market is being handled by UniWorld Group Inc., New York, a Burger King spokeswoman said. The new fries have a double potato coating, the spokeswoman said, and stay hotter longer. The new french fries, which are currently in many Burger King restaurants, are coated with potato starch. They contain potatoes, soybean oil, food/corn starch, rice flour, salt and levening. A medium sized order contains 400 calories, 150 calories from fat. It has 820 mgs of sodium, the company said. Burger King, a division of Diageo PLC, and franchisees have more than 9,000 restaurants in the United States and 56 countries around the world. ^REUTERS@ Reut17:38 12-29-97 (29 Dec 1997 17:38 EST)