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Technology Stocks : Lightbridge (LTBG) -- Ignore unavailable to you. Want to Upgrade?

To: Greg McDaniel who wrote (99)	1/7/1998 1:34:00 PM
From: Nils Mork-Ulnes	Read Replies (2) \| Respond to of 202

Looks like CBIS is getting into LTBG's market? = = = NEWS RELEASE = = = FOR MORE INFORMATION: John Pratt, Cincinnati Bell Public Relations 513-397-7777 or 800-327-3900 In the UK, freephone 0800.895.185 E-Mail: jpratt@cinbell.com Cincinnati Bell Inc. Announces Integrated Churn Management Pilot -Results Could Affect Wireline, Long Distance, Broadband, and Internet Also- (Cincinnati, Ohio; January 6, 1998) - - - Cincinnati Bell Inc. (NYSE:CSN) and Comcast Cellular Communications, Inc. have signed an agreement to conduct a six-month program to test an integrated solution for managing customer churn, which occurs when a customer ends service with a carrier. The innovative pilot project is designed to improve customer loyalty and increase carrier revenue. The unique solution to be tested integrates the world-class database management strengths and proactive customer-contact capabilities of CBIS and MATRIXX Marketing, the customer-care businesses of Cincinnati Bell Inc. "Working together, CBIS and MATRIXX are focused on delivering an industry-leading churn management solution through the creative application of both new and proven technologies and services," said James F. Orr, chief operating officer for Cincinnati Bell Inc. "We believe MATRIXX and CBIS are the best in the world at providing outsourced customer care and billing solutions for the communications industry. Carriers benefit from the strong relationship between MATRIXX and CBIS and from the communications- industry knowledge and financial strength of Cincinnati Bell Inc." Orr said the pilot project for Comcast Cellular will point the way toward the development of CBIS-MATRIXX churn management solutions for other communications services, including wireline, long distance, broadband, and Internet access services. The unique CBIS-MATRIXX churn management solution has three data-driven, integrated components: an engine that predicts churn behavior, customized contacts with targeted customers, and proactive customer care. All three will be used to analyze defined segments of Comcast Cellular's customer base. Benefiting from CBIS's long-term relationship with Comcast Cellular for billing and customer support in a service-bureau environment, the churn management solution will use accumulated billing information stored in a data warehouse to (1) identify and prioritize customers who are most likely to switch carriers; (2) calculate the lifetime value of the customer and the optimum rate plan and (3) evaluate the financial implications of a wide range of actions. MATRIXX Marketing will determine the specific product and service attributes valued by specific groups of customers to better predict churn and develop new retention strategies. MATRIXX's customer service representatives will be trained and equipped to carry out the recommended contacts with specific customers, ensuring that every contact is customized and consistent with the churn-reduction goals established by Comcast. Results of each contact will be returned to the system for continuous improvement of the analytical tools and processes. ABOUT COMCAST CELLULAR COMMUNICATIONS Comcast Cellular Communications, Inc., a subsidiary of Comcast Corporation, serves a population of 8.2 million in Pennsylvania, New Jersey, and Delaware. Headquartered in Wayne, PA, it is the nation's fourth largest non-wireline carrier, and the first in the country to achieve a complete conversion of its network to provide both border-to-border digital and analog technology. The company is known for its innovative approach to customer satisfaction, creating new products and services such as an enhanced directory assistance program called "Comcast Connect", 24-hour customer service, and voice activated dialing, among others. ABOUT CINCINNATI BELL Cincinnati Bell Inc. is the global leader in helping communications companies achieve a competitive advantage through advanced billing, customer information and telephone marketing solutions, as well a premier provider of local and long distance communications services. CBIS is the global leader in the provision and management of customer care and billing solutions for the communications industry. CBIS's solutions help clients compete and differentiate themselves more effectively in the broad range of wireless, wireline, cable TV, Internet, and emerging communications services. MATRIXX Marketing Inc. is the world leader in providing outsourced customer care solutions, which increase sales, improve customer service and lower operating costs for leading companies in communications, technology, consumer goods, financial services, and 800-number direct response. Cincinnati Bell and its family of businesses are on the Internet at www.cinbellinc.com ##