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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?


To: kemble s. matter who wrote (26554)12/30/1997 10:21:00 PM
From: pwrmstr  Read Replies (1) | Respond to of 176387
 
I'd agree that Dell is clearly going after the consumer market. It is probably their single largest growth opportunity. It strikes me that Dell is copying a page from Intel's "Intel Inside" brand building program. Notice the lack of price-focus in their advertising. Dell is clearly attempting to differentiate itself on other dimensions in addition to price.