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To: Johnny Canuck who wrote (52468)6/23/2016 1:48:23 AM
From: Johnny Canuck  Read Replies (1) | Respond to of 69305
 
Meet today’s American consumer

US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.

Whereas in our 2014 survey 40 percent of Americans said they were living paycheck to paycheck, only 28 percent made that claim in 2015. Only 23 percent of survey respondents, down from a high of 48 percent in 2009, said they are finding it harder to make ends meet than they did a year ago. Most Americans—65 percent—expressed no concern about losing their job. In general, fewer American consumers are feeling economic pressure today than at any time since 2008

Consumers said that if their incomes were to rise by 10 percent, they’d spend only about 21 cents out of every dollar of that extra money; the rest would go into savings and toward paying off debt. Americans appear to be taking a more conservative posture toward spending than the rest of the world. On average, global consumers said they’d spend 35 cents out of every dollar of additional income.

mckinsey.com