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Microcap & Penny Stocks : NETZ - gets deal with DEC! future 100 bagger? -- Ignore unavailable to you. Want to Upgrade?

To: papa bear who wrote (1624)	12/31/1997 8:47:00 PM
From: Mach 2	Read Replies (1) \| Respond to of 1702

The 'cool' thing Web ads still in their infancy By Frank Barnako, CBS MarketWatch Wed Dec 31 16:31:55 1997 NEW YORK (CBS.MW) -- Advertisers poured more money onto the Web in 1997, but the business is still in its infancy. Although mainstream consumer marketers like Coca Cola and McDonald's are now spending dollars online, they're not spending a lot of them, according to Matt Kinsman, editor of the Simba/Electronic Advertising & Marketing Report. "Most of the Web's ad dollars are the crumbs of what's left over from the traditional ad budgets," Kinsman told Internet Daily. "Advertisers still look at the Web as research and development, and they're spending money because of peer pressure. The Web's the 'cool' thing to do now." For the month of November, Simba estimated Web ad spending at $70 million, almost double last November's $30.6 million. The researchers suggest the gain came as consumer advertisers pushed for online retail business for the holiday season. Computer and technology-related Web sites also appeared to show revenue gains in the weeks leading to the Internet World conference earlier this month. The Web has had a good year, the Simba report says. The researchers' estimate of ad spending on line, though November, is $522 million, well above Simba's year-ago projection that revenues would total $400-$450 million by this time. But it's still peanuts, says Kinsman. "And it's going to be peanuts next year, too," he said. Simba estimates AT&T, a major Web advertiser, spends almost $2 billion for advertising a year. Only $15-$20 million of those dollars are on the Web. But the growing prominence of consumer brand names is a good sign, and healthy for the Net. Sites such as USA Today and CNET are getting major clients, big name brands which Kinsman said "are going to legitimize the Web in the minds of the consumer." Frank Barnako is an online reporter for CBS MarketWatch.