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To: Investor Clouseau who wrote (972585)10/14/2016 8:31:23 PM
From: FJB3 Recommendations

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Megyn Kelly now in last place in 'THE DEMO'.
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WOW: Megyn Kelly Getting Pummeled In Ratings As Trump Supporters Boycott Program - DCWhispers.com

dcwhispers.com

Recently, Fox News execs declared Megyn Kelly to be the longtime leading cable news network’s “future.”

If so, that future doesn’t appear particularly bright…



As the most recent viewership numbers show, Kelly’s program indicates a decided downward shift from Bill O’Reilly’s lead-in program, and then, even more damning for Kelly, is how the ratings jump back up for the Sean Hannity program, even though Hannity should, given the later time slot, have the smaller audience.

(via: TV Newser – see below)

4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNCCavuto:
1.576		TheFive:
2.232		Baier:
2.359		Hume:
2.046		O’Reilly:
3.225		Kelly:
2.478		Hannity:
2.590		O’Reilly:
1.491
CNNTapper:
1.378		Blitzer:
1.579		Blitzer:
1.405		Burnett:
1.564		Cooper:
1.994		Cooper:
1.864		Lemon:
1.491		Lemon:
1.352
MSNBCPolitics:
1.141		MTPDaily:
1.218		WADR:
1.189		Matthews:
1.765		Hayes:
2.006		Maddow:
2.506		O’Donnell:
2.113		Williams/Matthews:
1.745/1.388
HLNFiles:
124		Files:
153		Files:
147		Files:
207		Grace:
265		Files:
258		Files:
316		Files:
407
Hannity has made clear his support of Donald Trump, while Kelly has for the past year, taken to filling her one-hour show with anti-Trump guests and rhetoric.

It would appear that stance is now taking a considerable toll on Kelly’s ratings – and Fox’s bottom-line. She is now in second place for her time slot behind MSNBC’s Rachel Maddow, a seemingly inconceivable result that has now become reality. And the all-important ages 25-54 demographic delivers even worse news for Kelly, where she is finishing a distant third:

4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNCCavuto:
270		TheFive:
358		Baier:
353		Hume:
343		O’Reilly:
548		Kelly:
494		Hannity:
532		O’Reilly:
352
CNNTapper:
337		Blitzer:
427		Blitzer:
430		Burnett:
473		Cooper:
573		Cooper:
608		Lemon:
481		Lemon:
448
MSNBCPolitics:
261		MTPDaily:
284		WADR:
275		Matthews:
394		Hayes:
453		Maddow:
609		O’Donnell:
469		Williams/Matthews:
400/386
HLNFiles:
33		Files:
40		Files:
48		Files:
80		Grace:
93		Files:
76		Files:
132		Files:
222
Once again, Kelly’s numbers decline from the O-Reilly lead-in, and then those numbers go back up for the Sean Hannity show. None of the other cable news networks show this kind audience loss.

Word is, Fox News is bleeding advertising dollars now, with most of that loss focused on Megyn Kelly.


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