To: E_K_S who wrote (58211 ) 10/16/2016 12:54:03 AM From: Elroy 1 RecommendationRecommended By E_K_S
Respond to of 78746 How much is proprietary technology vs commodity and do you see their margins shrinking? I don't think margins will shrink - for some reason (still unknown to me) there is very little competition in NAND controllers, so very little price pressure. As for how much is proprietary technology, SIMO says they need to work really closely with the NAND maker to make their controllers work well with their specific flavor of NAND. So that's sort of the "proprietary, non-commodity" aspect of the business. If some other company just makes an SSD controller without being closely involved with the NAND maker itself, I don't think they will do well and won't break into the supply chain.If SIMO and/or CY is first to a niche market w/ their products, they can maintain their high margins. Sounds correct, but in SIMO's case it's not quite right. Marvell had been making SSD controller for 4 or 5 generations, and SIMO entered that market 3 years ago, and has absolutely crushed MRVL and passed them to become the #1 merchant maker. SIMO has the top 5 PC makers as customers and 3 of the world's 6 NAND makers (Micron, Western Digital/Sandisk and Intel) as customers. So SIMO wasn't first to market, but they are still hitting the ball out of the park. The reason SIMO did so well against MRVL is that MRVL only makes the controller (hardware) and leaves the customization (firmware) up to the device manufacturer. SIMO makes a turnkey controller (hardware + firmware) package, and that approach won. Only the largest device makers have the tech staff to customize their own controller, with the SIMO controller they can just buy it and it works out of the box. MRVL has said that they are going to try to be more like SIMO (provide firmware customization service) going forward, so we'll see what happens in that regard. I don't really know why there are not loads of other semiconductor makers trying to make SSD and eMMC controllers. But there aren't. each company can grow their revenues w/ little to no significant added marginal production costs, generating higher quality EPS. Absolutley. SIMO has said that they have invested a lot in the relationship with their OEM NAND maker customers over the past few years, and now they can grow revenues without growing expenses much, so we should expect an expansion of operating profit margin if revenues continue to grow.I like other companies in this sector but many are at/near their 52wk highs Sure, but in SIMO's case it's absolutely deserved. They have reported 5 "best ever" revenue quarters in a row, and will grow 2016 revenues 50% more than 2015 revenues. It would be odd for them not to be near an all time high given those two facts.