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Non-Tech : CYBERTRADER -- Ignore unavailable to you. Want to Upgrade?

To: Bill Fischofer who wrote (83)	1/3/1998 12:17:00 AM
From: John Ritter	Respond to of 3216

Bill, Yes, yes, exactly my view, this is the 'mass' market of the future. Holding the potential for CyberTrader to become the next major player in the Internet (make that - Networked World). As in most technology evolutions, it is NOT the current players that bring in the next wave technology. Seems to me the key is the right mix of marketing / training to drive the technology, if CyberTrader pulls this off they could define this next wave of Internet Investing. It is probably safe to guess that this is their business plan!? I have to add here an opinion, namely that for all the hype and significant benefits that the Internet has provided, as it evolved from a scientific communications system, WHAT WILL DRIVE CYBERSPACE'S FUTURE - making money through individuals controlling their own investments. This may be the global revolution that accelerates the whole ball of wax, so to speak, and empowers the next wave of future shock?! John

To: Bill Fischofer who wrote (83)	1/7/1998 11:53:00 AM
From: Philip R Berber	Read Replies (1) \| Respond to of 3216

Bill Fischofer: Thank you for your comment. It is our intention to, as we move forward, offer our product to a wider audience. In making the decision to limit our market as we enter the realm of remote trading, the key consideration was customer support. As a company, we spent a great deal of time and effort researching our competition and studying their successes, as well as their pitfalls. The biggest "oversight" that we were able to conclude from our research was that of customer support, reliability and dependability (which in our minds = service). To be more specific, we realize that we cannot properly service 500 customers on day one. Our goal is to provide fast, individualized attention to all of our customers, which means that we will need to start slowly, and ramp up as we move forward. This is the only way that we will do business. If at first it means turning people away for the time being, then that is what we will do to ensure premium service. I hope that you are understanding of our concern for our new customers, and ask that you be patient. We are moving along at a steady clip, and will be broadening our horizons as soon as we can responsibly handle the added volume. In the meantime, best of luck with your trading. Philip Berber