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To: BillyG who wrote (27468)1/3/1998 12:57:00 PM
From: John Rieman  Respond to of 50808
 
Samsung's HDTV chip set..........................................

Samsung Tests Hdtv Receiver Compatibility With Attc & CBS In Advance Of Ces...

Received: January 02, 1998 07:45pm EST From: Business Wire

BW0083 JAN 02,1998 15:04 PACIFIC 18:04 EASTERN

( BW)(SAMSUNG-ELECTRONICS) Samsung Tests HDTV Receiver Compatibility with ATTC
& CBS in Advance of CES Debut

Business/Technology Editors

RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Dec. 22, 1997--Samsung
Electronics America, Inc. is making great strides in the digital television
arena having recently completed successful HDTV receiver compatibility tests.
The tests were conducted at the Advanced Test Television Center (ATTC) in
Washington, DC and at the CBS Engineering Labs in New York to ensure the
operation and compatibility of Samsung's newly developed chip set for digital
TV and set-top-box.

Samsung will demonstrate the superior quality of the receiver
during the Consumer Electronics Show (CES), January 8-11, 1998 in room N107 of
the Las Vegas Convention Center. The demonstration will use off-air signals
provided by CBS and PBS.

Art Rancis, Vice President of Samsung's Product Innovation Lab,
said, "While our work with CBS is only in its initial stages, we share a
common bond in our commitment to create and promote public awareness for
HDTV."

The tests conducted at CBS confirm that the resolution produced by
the Samsung receiver, 1920 x 1080 HDTV format, will be the highest at CES.
This will be demonstrated by a signal feed to two of Samsung's new 55" digital
projection TVs, which will debut at the show. Off air signals will be
provided to Samsung during CES by CBS affiliate station KLAS-TV will include
sports, prime-time segments, as well as new and archival materials from CBS,
and Nature, Nova in addition to art and drama segments from PBS. Conversely,
the Samsung receiver will be used at KLAS-TV as a confidence monitor to insure
the quality of the signal transmitted by station to the convention center.

CBS is leading the digital TV paradigm by broadcasting off-air HDTV
test signals, which are transmitted from the Empire State Building, and by
providing test signals and program content at CES. Samsung had the opportunity
to test its receiver at the ATTC and in the CBS engineering laboratory in
preparation for CES. The receiver tested contains an array of
Samsung-developed digital TV technology, including a Channel
Demodulator/Decoder, Channel Equalizer, MPEG2 High Level Decoder, and Format
Converter ICs.

Headquartered in Ridgefield Park, NJ, The Consumer Electronics
Division of Samsung Electronics America, Inc., markets a broad range of
consumer electronics products including color televisions, TVCR combination
units, VCRs, camcorders, digital products, microwave ovens, vacuums and air
conditioners. The Information Systems Division markets monitors and storage
products including DVD-ROM drives.

Samsung Electronics Company Ltd., a US$19 billion flagship company
of US$93 billion Korean-based Samsung Group, is a world leader in the
electronics sector, with operations in more than 60 countries. The company
develops, manufactures, and markets audio and video products, household
electronics goods, computers and peripheral products, display products,
telecommunication and information systems, software tools and semiconductors.
-0-

Visit us at sosimple.com

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