To: Sultan who wrote (457 ) 1/6/1998 2:35:00 PM From: Don Dorsey Read Replies (1) | Respond to of 777
Are there any comments on how this news affects AVID? Business Wire - January 06, 1998 11:46 MacWorld Expo Booth 2207 SAN FRANCISCO--(BUSINESS WIRE)--Jan. 6, 1998-- At $2,495, MicroSphere Is Least Expensive Way To Get Started With A Professional-Caliber Digital Nonlinear Editing Scitex Digital Video (www.scitexdv.com) Tuesday announced a dramatic 45 percent price drop for the award-winning Sphere(TM) video editing application. At just $2,495 (US) the Sphere nonlinear editing application is the least expensive professional-caliber realtime video editing solution on the market. "We are fueling the revolution in desktop-based video production," said Dan Wright, president and CEO of Scitex Digital Video. "Just as desktop-publishing put remarkable tools in the hands of anyone who wanted to publish, the new Sphere pricing is aimed at expanding the video-based multimedia market. "Anyone with the need or a simple creative urge can create professional-caliber video and multimedia productions. From the Internet, to CD-ROM, DVD, and even broadcast television, Scitex Digital Video Sphere systems put the resources of a sophisticated postproduction facility in your hands at an unprecedented price." The Sphere editing application is available for the Truevision(R) Targa(R) 2000 RTX (MicroSphere(TM)configuration)and as part of Scitex Digital Video's VideoSphere(TM) and StrataSphere(TM) workstations. Sphere is the only QuickTime-native realtime video editing application. With Apple's release of QuickTime 3.0, the first multiplatform version of QuickTime, Sphere now seamlessly integrates media files created on both Macintosh and Windows NT. With three Technical Emmy Awards, Scitex Digital Video Inc. leads the video industry with innovative digital solutions for professional video postproduction, effects generation and multimedia development. Scitex Digital Video offers the industry's broadest range of fully realtime solutions for applications from desktop to broadcast. The Sphere(TM) family of nonlinear editing systems and Abekas(R) family of effects generators, production switchers, character generators, and disk recorders are employed by leading facilities worldwide. Scitex Digital Video is headquartered in California with offices in Redwood City, Grass Valley, Europe and Asia. Its products are sold through a worldwide network of distributors. Scitex Digital Video is a wholly-owned subsidiary of Scitex Corporation Ltd. (Nasdaq: SCIFX), a world leader in the development, manufacturing and marketing of visual information communications products, for the graphic arts, digital printing and digital video markets. For more information about Scitex Digital Video, contact Evan Sirof at 718/225-9225. Or, visit the Scitex Digital Video website at scitexdv.com CONTACT: For more information and artwork contact: Howard Sherman Public Relations Howard Sherman, 212/777-4711, fax: 212/979-0128 Hshermanpr@aol.com or Scitex DV Evan Sirof, 718/225-9225, fax: 718/225-9226 evan_sirof@scitexdv.com