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To: Glenn D. Rudolph who wrote (11267)1/5/1998 9:42:00 AM
From: Moonray  Respond to of 22053
 
Hewlett-Packard to debut low-cost PCs

SAN FRANCISCO (Reuters) - Hewlett-Packard Co. will unveil
Monday an even lower-priced entry in the sub-$1,000 PC
category with an Intel-based multimedia PC for the home market,
starting at $799.

''This is the lowest price point we have ever hit at
introduction,'' said Webb McKinney, general manager of H-P's
Home Products Division. ''We are getting more aggressive at the
low end of the market.

The sub-$1,000 PC category is quickly becoming the
fastest-growing area in the home computer market. In the fourth
quarter, according to preliminary data, 38 to 39 percent of all
consumer PC sales were in the sub $1,000 arena, according to
Computer Intelligence, a La Jolla, Calif.-based research firm.

''It's an important trend,'' said Aaron Goldberg, an analyst at
Computer Intelligence. ''It helps the penetration of (PCs in)
all households. The important thing to remember is that prices
are not going to go back up.''

H-P's $799 model, the Pavilion 3260, is designed around a
200-megahertz Intel Corp. Pentium Processor with Intel's
multimedia technology, MMX, and 32 megabytes of memory.

''That's a pretty decent computer. It doesn't do everything the
high-end system does...but if what you want is something for the
kid's room to plug into the Internet, it's a nice product for
$799,'' said H-P's McKinney. ''Prices will continue to edge
downward as long as the entry-level model does what people want.''

H-P will also introduce morew powerful models in its Pavilion
home PC family, including a $1,099 model with a 233 megahertz
Pentium, the Pavilion model 8240.

H-P will also unveil a PC designed around the 266 megahertz
Pentium II for an estimated retail price of $1,699. Other
features of the some of the new PCs include software that lets
users e-mail photographs, create personalized greeting cards
and produce home videos.

''This is a heck of a nice machine for $800,'' said Goldberg,
adding that the low prices were consistent with H-P's
aggressive stance in the PC market and that Intel is also
helping PC makers offer lower prices by cutting chips price.

Just two weeks ago, Intel cut the price on its entry-level
Pentium II 233 megahertz chip by 33 percent, to fuel more sales
of PCs in the seasonally sluggish post-holiday period.

o~~~ O