HarperBusiness Announces The Gorilla Game: A Guide to Picking Winning High-Technology Stocks
Business Wire - January 05, 1998 08:19
%CHASM %CALIFORNIA %NEW-YORK %BANKING %COMPUTERS %ELECTRONICS %COMED %PUBLISHING %PRODUCT V%BW P%BW
NEW YORK--(BUSINESS WIRE)--Jan. 5, 1998--
Authors Geoffrey Moore, Paul Johnson and Tom Kippola
Provide a Proven Investment Strategy for High-Technology
Stock Investments
HarperBusiness today announced The Gorilla Game, a new high-technology stock investing book.
The Gorilla Game is co-authored by high-technology marketing guru and well-known author of best sellers Crossing the Chasm and Inside the Tornado, Geoffrey Moore, hot-shot Wall Street investment analyst Paul Johnson, and successful private investor and marketing strategist Tom Kippola. The next best-seller, offers readers insight into understanding the high-technology market's innermost workings.
The book also provides a low-risk, high reward approach for private investors to tackle this highly volatile investment sector. The Gorilla Game will be published by HarperBusiness on March 13, 1998.
The book is receiving rave reviews from leaders in high-technology as well as those in the financial realm:
"There are many high quality books on technology markets, and many on financial markets. However, The Gorilla Game is the first book to accurately bridge both disciplines. The combination is potent. Do not invest in technology stocks without reading The Gorilla Game," stated Bill Gurley, Partner, Hummer Winblad Venture Partners.
"This is the first great book written about technology investing in the 1990's. It is an absolute must read for anyone who wants to invest in technology stocks-portfolio managers, venture capitalists, investment bankers and anyone else interested in the technology industry," said Roger McNamee, Founder, Integral Capital Partners.
About The Gorilla Game
The Gorilla Game has its grounding in a methodology based on the Technology Adoption Lifecycle, which co-author Geoffrey Moore introduced in his best-selling books Crossing the Chasm and Inside the Tornado, and Paul Johnson's theories of stock market valuation. Moore's conceptual framework describes how high-technology markets develop in differentiating characteristic ways resulting from the challenges of adopting any new technology.
In overcoming these challenges, a single company catapults to a position of extraordinary, enduring power. This company is called the "gorilla." The gorilla's stock generates exceptional long-term returns, because the company has a competitive advantage unattainable by any other company in that category.
Johnson's theories of stock market valuation show how this competitive advantage translates into long-lived projections of increasing shareholder value. For more information about The Gorilla Game, visit the Web site at www.gorillagame.com .
About Geoffrey Moore
Geoffrey Moore is the chairman of The Chasm Group, a consulting practice based in San Mateo, California, which provides market development and business strategy services to many leading high-technology companies, including 3Com, AT&T, Bay Networks, Cisco Systems, Digital Equipment Corporation, Hewlett-Packard Company, IBM, Oracle, PeopleSoft, SAP, Sun, Sybase, Xerox as well as hundreds of start-up and growing ventures.
Prior to founding The Chasm Group, Moore was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing strategy and marketing communications company. For the decade prior, Moore was a sales and marketing executive at three different software companies.
Moore is the author of Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (1991) and Inside The Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995), both published by HarperBusiness. He holds a bachelor's degree from Stanford University and a Ph.D. from the University of Washington, both in literature, and served as an English professor at Olivet College. Moore is a frequent speaker and lecturer at industry conferences and business schools.
About Paul Johnson
Paul Johnson is a managing director for Equity Research Department of BancAmerica Robertson Stephens, which he joined in April 1994. He has followed the data communications equipment industry for the past eight years and has more than 15 years experience analyzing technology companies. In addition, he has participated in 29 investment banking transactions during his career.
He has been a chartered financial analyst since 1987 and is a member of the New York Society of Security Analysts. Institutional Investor magazine, Red Herring magazine, Bloomberg and The Wall Street Journal have ranked Paul as one of the best analysts in the country.
Johnson is also an Adjunct Professor of Finance at Columbia Business School, where he has taught "Securities Analysis," "Advanced Seminar in Investing" and the "Advanced Seminar in Value Investing." He has been a regular lecturer at the investment course at the Graduate School of Business, University of California, Berkeley. He has an M.B.A. in Finance from the Executive Program at Wharton and a B.A. in Economics from the University of California, Berkeley, both with honors.
About Tom Kippola
Tom Kippola is the managing partner of The Chasm Group and has provided consulting and/or training for a variety of start-up, venture-capital backed and mid-sized ventures, as well as many well known and established companies, such as Adobe, Bay Networks, Cognos, Hewlett-Packard, IBM and Intel.
Kippola frequently writes on high-tech marketing strategy for a wide variety of publications. His articles have appeared in publications such as Sybase magazine, Software Publisher, Wireless Week and InternetWeek (formerly CommunicationsWeek).
Kippola has delivered keynote and feature speeches for AT&T, Digital Equipment, Hewlett-Packard, IBM, Intel, Microsoft, Oracle and Silicon Graphics. He has delivered talks at more than three dozen high-tech industry conferences and events. He regularly addresses international audiences across four continents.
Prior to his consulting career he was director of marketing for a venture capital backed software firm in the customer service automation market. Prior to that, he held sales and marketing positions with two regional network systems integrators. Kippola currently serves on the advisory board of Internet Capital Group, a venture capital firm, and on the board of Whisper Communications. He graduated from The University of Michigan where he studied electrical engineering and business.
CONTACT: The Horn Group
Kerry McGagin, 415/579-6400
kmcgagin@horngroup.com
Bonnie Harris, 415/579-6400
bharris@horngroup.com
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