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To: Beachbumm who wrote (12918)1/5/1998 10:24:00 PM
From: Mang Cheng  Read Replies (1) | Respond to of 45548
 
Holy smoke ! Lot's of article tonight - this one about explosion of modems demand predicted by a rockwell guy :

January 05, 1998, Issue: 696 Section: Telepath

"56-Kbps compromise will speed up modem sales"

Paul Korzeniowski

Sponsors of two competing 56-kilobit per second modem technologies finally
reached a compromise last month and pledged to support a common
international standard.

At a meeting in Orlando, the International Telecommunications Union (ITU)
was able to find middle ground between two high-speed modem techniques:
the X2 technology advocated by 3Com Corp., Santa Clara, Calif., and the
56KFlex technology promoted by Lucent Technologies Inc., Murray Hill,
N.J., and Rockwell International Inc., Newport Beach, Calif.

The ITU this month is expected to meet in Geneva and release a draft of the
standard; formal ratification is expected by September.

Vendors said they planned to deliver modems and remote access systems
that support the standard-called V.pcm-by the end of the first quarter. Users
that have already purchased 56-Kbps modems will receive free upgrades so
their systems will also comply with the specification, vendors said.

The two camps had been at odds since the ITU held its first meeting on the
subject in September 1996, and the squabbling alienated potential customers
and slowed sales. "Corporations talked with their pocketbooks; many simply
were not going to buy 56-Kbps modems until there was a standard," said
Kiran Narsu, an area director for Giga Information Group, a Westport,
Conn., market research firm.

While sales of 28.8-Kbps and 33.6-Kbps modems rose at healthy rates last
year, 56-Kbps modems shipments fell short of expectations. That was one
reason why 3Com in September announced disappointing quarterly earnings.

Joe Dunsmore, vice president of new business initiatives at 3Com's Skokie,
Ill., office, said the company based its business plan on the expectation that
the ITU would forge a 56-Kbps compromise sooner than it did. "There were
a couple of times we thought a compromise was close, but then negotiations
fell apart," he explained.

Suppliers were concerned because 56-Kbps modems represent their next
networking bonanza. It turned out, however, that many consumers purchased
the systems despite the standards debate. 3Com's Mr. Dunsmore said
vendors have shipped 20 million 56-Kbps modems since 1995, which is 8
million more than the number of 33.6-Kbps modems delivered during the
same time frame.

With the standard almost in place, sales should rise ever higher. VisionQuest
2000 Inc., a Moorpark, Calif., market research company, said 56-Kbps
modem sales will reach 20 million units this year.


"Now that the standards issue has been resolved, the 56-Kbps modem
market will explode," predicted Rauof Halam, vice president and general
manager of Rockwell's network access unit.
"Users want faster Internet
access and 56K modems offer higher speeds than other dial-up modems."

Paul Korzeniowski is a free-lance writer in Sudbury, Mass. E-mail your
reaction to this article to telepath@cmp.com.

Copyright (c) 1998 CMP Media Inc.

Mang