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To: Road Walker who wrote (43979)	1/5/1998 4:01:00 PM
From: Joey Smith	Read Replies (1) \| Respond to of 186894

E-Commerce starting to pick up steam...which means more Web-servers...which means more high-margin Intel chips sold joey Fourth Quarter Online Sales Near $1 Billion ( 1/05/98; 11:57 a.m. EST) By Gregory Dalton, InformationWeek Online retailers say they had a very merry Christmas in 1997 as more people turned to the Web to shop. Merchants are watching closely to see if the trend will continue into the new year. Some analysts projected that seasonal buying might put total online sales for the fourth quarter above the symbolic $1 billion mark. It is too early to tell if that will happen since most companies are still gathering and analyzing sales and traffic figures for the holiday season and will probably make specific numbers public when they report quarterly or monthly earnings, if at all. But executives have been watching the numbers closely so far and several like what they see. December sales at VirtualVineyards will be "more than double" last year, said president Peter Granoff. The privately held company does not report sales figures. Granoff did say, though, that the wine seller is seeing "a lot more corporate business, which is an indication of Internet commerce moving mainstream." Eddie Bauer's holiday sales through its corporate Website and America Online "far exceeded expectations" and scored a "triple-digit" increase over 1996, said Judy Neuman, Eddie Bauer's vice president of interactive media. Now that the Christmas rush is over, retailers are watching closely to see whether the momentum will carry into the new year. Neuman said online sales after Christmas 1996 naturally dropped somewhat, but continued the overall upward trend, though online sales are still a tiny portion of the company's nearly $2 billion revenues. Onsale, which operates an auction site called Exchange, said traffic actually spiked upward early this week as people sold old computers. A spokeswoman said consumers are even using the site to get rid of unwanted gifts or ones they cannot return because they do not have the receipts. Daily traffic at Fashionmall.com is down about 25 percent from last week, said Ben Narasin, president. But he said he is not worried, because the same thing happened last year before sales surged in early January as people came back from vacation and started buying on the Web again.