To: Paul Houle who wrote (6667 ) 1/6/1998 2:09:00 AM From: Steve Robinett Read Replies (1) | Respond to of 13594
Paul, Actually, I agree with most of your points. I just put a somewhat different spin on them. I agree that "AOL's success has sprung from marketing and simplicity of use." It's the ISP a lot of people try first and their massive marketing--I just got another disk the other day stuffed into my LA Times--has made it a brand name, probably the only brand name ISP. As for the "criticle mass" that has produced, I assume you mean enough subscribers to stay alive, yet financially they look pretty much the same as smaller ISPs, proportionately larger but not much more profitable. A question also comes up about reaching a point of diminishing returns. When internet popularity levels off and the population on the net goes from newbie to "oldbie," will massive marketing get AOL anywhere? True, AOL has "aggregated (and sometimes pioneered) these services," which is no guarantee they'll be around to enjoy the fruits of their pioneering efforts. The parallel cable that goes from your computer to your printer is designed to a standard pioneered by a company called centronics, now defunct. Often survivors are "me-too" companies like Microsoft and IBM. I also agree with you that "until there is widespread source of and demand for high-bandwidth information, I don't see AOL crashing and burning solely due to it's reliance on a POTS-line network." Just as computer hardware is sold by software, the demand for bandwidth will be driven by web programing, not just speed jumping from site to site but something lively going on at a site that requires more bandwidth to use. The most obvious upcoming example is HDTV, scheduled to begin transmitting over the air in November of this year. The so-called convergence of TV and computers can't be done on POTS. I've even run into a few massive Java applications recently that demand more bandwidth. Just a couple of examples of content that potentially pushes the bandwidth envelope. As for a "credible alternative," I mentioned the Time-Warner/US West cable service. I'm sure Time-Warner, with its enormous movie library to rent online, would like to see as much bandwidth as possible and are trying to design just such an alternative. They won't be alone. You mentioned Microsoft, which has a big stake in cable these days. I doubt it's because Bill Gates likes watching the cooking channel. Again, I agree with you AOL isn't going to crash and burn immediately. I'm just wondering longer term what AOL does for an encore to stay alive and grow over the next ten years. As I've said a number of times, it may just be my own lack of imagination, but I don't have an answer to that longer-term question and I suspect AOL doesn't either or we would have seen the germ of that idea developing already. Best -Steve