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To: Mark Ambrose who wrote (11356)1/6/1998 3:09:00 PM
From: Zoltan!  Respond to of 77400
 
That ever-expanding product line:

Cisco in midrange switch niche
By Ben Heskett
January 6, 1998, 11:15 a.m. PT
news.com

The booming market for flexible midrange network
switches just got a bit more crowded.

Networking behemoth Cisco Systems (CSCO)
said today it will start shipment of a new line of
hardware that fills a large hole in the company's
ever-expanding product line. Four new devices,
two of which are available now, compete directly
with models from 3Com and Bay Networks and
could initiate a no-holds-barred struggle for
dominance in the lucrative niche for flexible,
high-speed switching hardware.

Cisco has been silent up to now as both 3Com and
Bay have introduced a new take on Ethernet-based
switches that offer attractive 10-mbps or
100-mbps port densities and slots for modules that
can support high-speed technologies such as ATM
(asynchronous transfer mode) and emerging Gigabit
Ethernet.

Cisco executives said they have seen Bay's 350
switch in some customer accounts in particular, but
the introduction of the new 2900 line should
squelch those initial successes. "I think we'll see less
and less of that," said Richard Martin, product
manager for the new line.

"Orders have exceeded our expectations," Martin
added. "We're very bullish on the product."

The two models available immediately--the 2908
XL and the 2916 XL--are targeted at the
back-ends of small businesses and as a modular,
midrange box that can sit between desktop
connections and larger networking hardware,
respectively. The 2908 XL offers eight
10/100-mbps ports while the 2916 XL includes 16
10/100-mbps ports and support for two modules.

Two models that will ship in March--the 2924 XL
and the 2924C XL--offer 24-port densities.

In addition to Ethernet-based modules for higher
port densities, other additions for the new line will
roll out in the second half of this year. Those
include modules supporting Gigabit Ethernet and
virtual LANs (local area networks). An ATM
module is also expected, but Cisco executives
refused to give a time frame.

Cisco executives said the new line has the capacity
to send data traffic at rates of 3 million
packets-per-second.

Pricing for the new gear could be a distinguishing
factor due to the crowded field. Cisco's line has
per-port prices starting at $166 for the 2924 XL
and topping out at $297 for the 2908 XL.

Some analysts wonder if those prices are low
enough, given the state of the market. "Cisco
believes it can get higher price points out of their
products because of the Cisco name," said Craig
Johnson, analyst with Dataquest. "Cisco has a
name, but that doesn't necessarily translate into
anything else. People want price."

Regards