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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Jules V who wrote (44194)	1/6/1998 7:24:00 PM
From: Road Walker	Read Replies (2) \| Respond to of 186894

Jules, re: "A strong vendor has phenomenal brand equity -- as much as Intel," he said. "The top-tier companies have brand equity. They say, 'We are going to sell our brand. We succeed or fail -- not Intel.' " That is essentially what this battle comes down to, consumer brand equity. If the Compaq name is stronger in the marketplace than the Intel brand name, Compaq will be successfull with it's AMD offerings. If, on the other hand, the Intel Pentium brand name is more important to consumers, the new Compaq models will gather dust on the shelves of retailers and distributors, and Compaq will lose market share to HP, Dell, GTW, Sony. It's wise to remember that marketing usually wins over performance. This is and will be a marketing competition. John

To: Jules V who wrote (44194)	1/6/1998 8:51:00 PM
From: Mohan Marette	Respond to of 186894

Well, not as strong as Intel's brand equity when it comes to PCs. IBM may sell main-frames on their name, people still remember PCjr or was it the 'peanut',give me a break. All the 'Chabdihalla' commercials won't do any good. HP-Yeah sure, I like their printers besides the low cost Pcs for $799, HP announced yesterday is Intel based, what is this guy talking about anyway? I of course refer to your post: <<The IBM or Compaq brand may sell computers just as easily as the Intel logo, said John Dunkle, president of Workgroup Strategic Services, based in Portsmouth, N.H. So, those companies may not have to work about using chips that aren't Pentiums, he said.>>>