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To: Road Walker who wrote (44206)1/6/1998 8:18:00 PM
From: Joey Smith  Respond to of 186894
 
John, re:If I were in Intel marketing,
I would say something like "Make sure you get an ANTHENTIC Pentium in your new
computer".

I could see Dell/Gateway/HWP using a similar marketing pitch, especially if prices are close enough.

joey



To: Road Walker who wrote (44206)1/6/1998 8:45:00 PM
From: Shahen Petrosian  Respond to of 186894
 
> "Make sure you get an ANTHENTIC Pentium in your new computer".

Absolutely! The ads have to reiterate the "Intel Inside" message
and draw a strong distinction between authentic Intel chips and
the copycats. This kind of an ad campaign would help Intel and
its loyal boxmakers alike. Wish they'd do it.

Shahen


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