To: Taro who wrote (1014659 ) 5/6/2017 3:05:06 PM From: Wharf Rat Respond to of 1574727 " warmists ...have gone from AGW, thru GW to 'Climate Change ' That was Frank Luntz, on behalf of Shrub, to make GW appear warm and fuzzy, and to sow doubt. In 2001, Frank Luntz sent a memo to Republicans in Congress detailing ways to neutralize the perception by the American public that Democrats’ policies were better for the environment. Luntz recommended several key rhetorical strategies:Say “climate change” instead of “global warming.” The term “global warming” has “catastrophic connotations attached to it,” whereas “climate change” suggests a “more controllable and less emotional challenge.” By portraying climate change as innocuous—like moving from “Pittsburgh to Fort Lauderdale”—those that follow Luntz’s advice convey a lack of urgency.Say “conservationist” instead of “environmentalist.” The “mainstream, centrist American” perceives “environmentalists” as too extreme, and prefer the “common sense” approach embodied in “conservationism.” Focusing on how to paint the opposition in negative light, Luntz tries to turn the complex debate about climate change into an exchange of labels and namecalling.Tell "factually incorrect" stories rather than the truth. Luntz claims that “a compelling story, even if factually incorrect, can be more emotionally compelling than a dry recitation of the truth.” While this might be true, such a suggestion is a poor guide for public policy and a prescription for lying to protect the interests that politicians serve. There is a striking acknowledgement in the middle of the Luntz memo: “the scientific debate is closing [against us] but not yet closed. There is still a window of opportunity to challenge the science.” He notes that “should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly.” This amounts to an admission that skeptics of the climate crisis are dead wrong. His recommendation of doublespeak and word play short-circuits a more sophisticated public grasp of the arguments in the climate debate. Luntz’s frames hide, rather than reveal, the real stakes of the climate crisis.Enter: Karl Rove climatememo.blogspot.com