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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Scotsman who wrote (27627)	1/7/1998 8:43:00 AM
From: SIer formerly known as Joe B.	Read Replies (2) \| Respond to of 50808

A small win for ZRAN: biz.yahoo.com

To: Scotsman who wrote (27627)	1/7/1998 9:05:00 AM
From: coopie	Read Replies (5) \| Respond to of 50808

BIG CE WIN Number 2 - YEAH!!! - [ Business \| US Market \| Industry \| IPO \| S&P \| International \| PRNews \| BizWire \| Finance Home ] Wednesday January 7, 8:38 am Eastern Time Company Press Release LG Electronics Selects C-Cube DVD Technology For New Line of DVD Players Korean Consumer Electronics Giant Using ZiVA For Worldwide DVD Opportunity LAS VEGAS--(BUSINESS WIRE)--Jan. 7, 1998--C-Cube Microsystems Inc. (NASDAQ:CUBE - news), the market leader in digital video technology, today announced that LG Electronics, Korea's consumer electronics powerhouse, has selected C-Cube's ZiVA DVD decoder for its new line of DVD players that were unveiled this week at CES. By using C-Cube's high-performance DVD technology, LG Electronics is upholding its commitment to delivering the quality consumer products that has allowed them to become a well-respected worldwide consumer brand. ''Success in consumer electronics requires strong brand awareness and aggressive distribution,'' said Karl H. Min, General Manager of DVD Overseas Marketing for LG Electronics. ''By leveraging our worldwide brand recognition and distribution channels, we can penetrate the vast consumer market opportunity for DVD. We are committed to providing consumers with the utmost in customer satisfaction and have selected C-Cube's technology to ensure that our DVD consumer players help us meet our quality commitment as we attack this global market.'' ''As an international leader in consumer electronics, LG understands how to address worldwide market opportunities,'' said Alex Daly, senior vice president for C-Cube Microsystems. ''While market needs vary from country to country, product performance continues to be a strong factor in the consumer's buying decision, regardless of geography. We are excited to be working with a company that recognizes the importance of both system quality and aggressive market penetration.'' About C-Cube's ZiVA DVD Decoder ZiVA DVD decoders are designed to fuel the development of value-add DVD playback solutions for the consumer electronics and PC markets. By integrating MPEG-2 video decoding, Dolby Digital decoding, MPEG audio decoding, CSS authentication and descrambling, sub-picture decoding, on-screen display, linear PCM audio decoding, demultiplexing and audio/video synchronization into a single chip, the ZiVA family offers the fastest time to market at the lowest overall system cost for makers of consumer and portable DVD players, PC add-in cards and OEM PC configurations. ZiVA's flexibility stems from the programmable microcode architecture and its high-level advanced API which provides the critical tools necessary to deliver the ideal solution for DVD players, PCs and portables. About C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas, Calif. with offices in North America, Europe, and Asia. Its stock is traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be reached at 408/490-8000 or on the World Wide Web at c-cube.com . Note to Editors: The C-Cube logo is a registered trademark of C-Cube Microsystems Inc. C-Cube is a trademark of C-Cube Microsystems Inc.