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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: the Druid who wrote (6717)	1/7/1998 9:20:00 AM
From: the Druid	Respond to of 13594

AOL will sell your eyes, if you let it ÿ How to say no to pop-up ads ÿ COMMENTARY msnbc.com ÿ "ONE HUNDRED MILLION dollars. That's how much AOL made in just one deal for your eyes. In February, AOL promised the little-known long-distance company Tel-Save it would foist a mind-numbing 1.5 billion pop-up ads on its subscribers over three years in return for the cash. ÿ ÿ ÿ ÿTo make sure it delivered on that promise, AOL took the unprecedented move of making its subscribers endure not one, not two, but three pop-up ads. Industry analyst Peter Krasilovsky calls the practice "especially obnoxious and egregious." ÿ ÿ ÿ ÿAOL subscribers must "click through" the first two Tel-Save ad screens before finally being given the opportunity to accept or reject the offer. And it's only after you wade through these ads that you can finally use the service. If that weren't enough, AOL often stacks several of these pop-ups for different companies one behind the other. ÿ ÿ ÿ ÿAOL takes a strong stand against other companies sending its members electronic junk mail. However, it places its own brand of spam ads in a different category, calling them "valuable member benefits." In truth, these ads are more like a street hustler trying to get you to buy Rolex watches from the trunk of a 1963 Chevy Impala." ÿ ÿ ÿ ÿ