To: Mary Cluney who wrote (44323 ) 1/7/1998 6:31:00 PM From: Road Walker Respond to of 186894
Mary, re: Compaq/AMD I didn't think I made myself clear <g>. re: "Do you really think this was a decision on a product managers level or even a Division level?" No, I said I was *thinking* from a product managers point of view. I am sure this decision went to the Compaq executive committee, with a carefull analysis of the all the implications. re: "What kind of impact could it possibly have on sales and profits (maximum $ - given AMD production capabilities)?" If they really believe that a Pentium processor will motivate, say 40% of consumers to step up to a $1200. from a $799 or $999 computer, it can have a very substantial effect on profit dollars. Lets say 30% of their units are in the low end, if 40% move up to the Pentium, that is 12% of total sales. My assumption is that the profit dollars (not GM) on the $1200. PC are double the $799. PC. For any company looking at the bottom line, this is very substantial. As for AMD's production capability, I've got to assume that Compaq has a clearer picture of this than we do. re: "For myself, 5 years ago, I would have been willing to pay more for the Compaq brand name, but more recently I have been buying Dell" I didn't say that they were right that people go for PC brand rather than CPU, I said the "assumption might have been". It would fit with Compaqs culture to believe that they have superior brand preference to Intel. This may be their error. re: "I would have thought that Compaq needed Intel a little more than Intel needed Compaq." They both need each other, it doesn't matter who needs who more. Intel can no more afford to abandon their largest customer and the worlds largest PC maker than Compaq can afford to abandon their largest supplier and the technology and production leader. Bottom line, the golden rule, "he who has the gold makes the rules", and Compaq is the customer that pays Intel (and ultimatly shareholders). I beleive that Compaqs brand ego got in the way of making a good marketing decision, and they will probably lose sales to HP and other competitors in the sub 1K segment. But I don't believe this is a strategy to somehow weaken Intel, if they didn't think it made business sense I don't believe they would have made the decision. John