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To: John Rieman who wrote (27708)1/7/1998 5:03:00 PM
From: BillyG  Read Replies (1) | Respond to of 50808
 
VCD sales to increase 29% next year in China............

chinadaily.net

Appliance market sees steady growth

THE domestic household electrical appliance market will continue a steady growth next year amid a deepened
restructuring of supply and demand.

Statistics from the Internal Trade Ministry indicate that many domestic brands, even famous ones, are facing a serious
over-supply problem.

During the second half of 1997, 55.3 per cent of the 36 kinds of household electrical appliances saw supplies exceed
demands.

Even larger stockpiles do not discourage investment. For example, in 1996 colour TVs registered 3.5 million sets
stockpiled, 500,000 sets more than in 1995, while investment still poured in.

A more market-oriented production will help establish a healthy electrical appliances market, according to an official
from the Internal Trade Ministry.

Urban residents will aim at high-grade new appliances to replace their outdated ones, while rural demands include more
varieties expanding from TVs, freezers and washing machines to air-conditioners, audio and video equipment.

It is estimated that colour TV sales will reach 16.4 million sets in 1998, a 5 per cent growth over this year. Home-made
TVs are dominating the market.

About 7.2 million sets of refrigerators will be sold next year with a 7 per cent hike in total sales. Well-known brands
such as Haier, Rongsheng and Xinfei will still be the top sellers.

Washing machines will have a similar sales growth of 9.3 per cent to stand at 17.6 million next year. Consumers have a
stronger demand for high-grade products, and lower-grade ones will have lower prices.

Air-conditioners, VCD and personal computers will all witness a growth exceeding 20 per cent in sales next year.

To sell air-conditioners in winter instead of summer will be an effective way to attract consumers as well as enhance
after-sales services.

VCD sales will expand a stunning 29 per cent. However, prices will be cut facing the threat from DVD development.

Personal computers sales are expected to reach 2.5 million sets in 1998. (CD News)

Date: 12/31/97
Author:
Copyrightc by China Daily