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To: Road Walker who wrote (44341)	1/7/1998 8:27:00 PM
From: greenspirit	Respond to of 186894

John, I remember about a year ago when you challenged the thread to come up with this analogy. I also remember various member of the thread racking there brains trying to come up with the right analogy. They could not find one then, and I suspect the same will be true today. Let's face it...Intel is unique in being an inside piece of machinery with actual brand loyalty. This did not happen by chance. Clever marketing, and possessing a near monopoly position enabled this. How long it will last is anybodies guess. I suspect it will continue until a competitor comes along with the management talent, marketing acumin and resources Intel has. AMD/NSM doesn't look like that competitor. My guess would be, only an alliance between TI, LU, Hewlett Packard, Motorala and IBM could. 5 Billion dollars is allot of money! Michael

To: Road Walker who wrote (44341)	1/7/1998 10:43:00 PM
From: pete_farmer	Respond to of 186894

John, Reading the previous notes brought NutraSweet to mind as well. NutraSweet branding broke new ground, but was pushed overly agressively. The marketing generated hard feelings with customers such as Coke and Pepsi. Customers reacted swiftly when the patent expired. The Intel Inside branding brings much more to the product. I like my Gateway, but would readily give up Gateway to retain the Intel Inside. Pete