To: Sergio H who wrote (10221 ) 1/7/1998 11:38:00 PM From: Instock Respond to of 79173
< MCRE > From "The Wall Street Journal Interactive Edition " And possably Thursdays Wall Street Journal DOW JONES NEWS SERVICE 16:48 =MetaCreations Dn 25%; Adobe,Others Seen Making Inroads>MCRE By Nick Wingfield The Wall Street Journal Interactive Edition NEW YORK (Dow Jones)--Shares of graphics-software developer MetaCreations Corp. (MCRE) tumbled 25.2% Wednesday after a profit warning from the company. The Carpinteria, Calif., company's stock dropped 2 5/16 to 6 7/8 on Nasdaq volume of 3.1 million, compared with average daily volume of 422,100. Earlier Wednesday, the stock sank to a 52-week low of 6 1/4, passing the low of 6 1/2 set April 25.. MetaCreations pinned the blame for its expected earnings shortfall partly on slow shipments of its products to original equipment manufacturers, or OEMs. Formed in May 1997 as the result of a merger between MetaTools and Fractal Design - two pioneers in the PC graphics-software industry - MetaCreations has hard-core fans that use its software to manipulate digital photographs and graphics. The company's chief software wizard, Kai Krause, is regarded as a computer industry celebrity and one of its products, Kai's Photo Soap, is widely used by consumers to touch up photos. But in spite of industry accolades, MetaCreations faces mounting competitive pressures from much larger companies like Adobe Systems Inc. (ADBE) and Microsoft Corp. (MSFT). Analysts said the company's latest trouble is due partly to competitive photo imaging products from those and other companies that have eaten into MetaCreations' market share, causing it to drop from 45% of the consumer imaging market in the third quarter to 25% in the fourth quarter, according to Hany Nada, an analyst at Piper Jaffray Inc. MetaCreations also suffered because of a slowdown in product shipments to OEMs, particularly hardware companies that bundle its software with digital cameras, scanners and other equipment. According to Nada, OEM sales on average account for a third of MetaCreations' business, with strong sales coming from Japanese companies that are withholding further investments due to economic uncertainty in the region. Nada reduced his rating on the stock Wednesday morning to buy from strong buy. Other analysts also downgraded the stock, with BT Alex. Brown Inc. lowering its rating to market perform from buy and Van Kasper & Co. cutting it to long-term buy from buy. However, Nada said he kept the stock at a buy because he believes MetaCreations' "technology is far superior to anyone else's." (MORE) DOW JONES NEWS 01-07-98 04:48 PM