To: Rutgers who wrote (27747 ) 1/8/1998 8:43:00 AM From: BillyG Respond to of 50808
Matsushita Elec set to launch smallest DVD player TOKYO, Jan 8 (Reuters) - Matsushita Electric Industrial Co Ltd said on Thursday it would enter the Japanese portable digital video disc market by launching the world's smallest DVD player in February. The firm's first DVD player, the DVD-L10, will have a 5.8-inch liquid crystal display (LCD) and will retail for 150,000 yen ($1,127), the consumer electronics firm said in a statement. The DVD-L10 will be the smallest portable DVD player at just 16 cm long by 4.3 cm thick (6.4 inches by 1.72 inches) and weighing 910 grams (32.5 ounces), it said. A DVD looks like a compact disc (CD) but stores far more information, allowing it to hold feature-length movies as well as music and other data. Sales of DVD players have been sluggish since their launch in Japan in 1996, but Japanese developers say the market has great potential. Matsushita Electric said it plans to launch another portable model without an LCD display in March, to retail for 79,800 yen. It expects sales of the DVD-L10 in the United States and other overseas markets to begin within a few months of the Japan launch, with a suggested U.S. retail price of $1,299.95. A Matsushita Electric spokesman declined to give a target figure for worldwide sales of the new player, which can also play CDs, but said the company aimed to capture a 30 percent share of the global market for DVD players. Monthly total output of the two portable DVD players would be 3,000 units, the spokesman said. The players would be manufactured in Japan. Rival Japanese electronics company Toshiba Corp launched the world's first compact DVD player in Japan last November. Toshiba has predicted that sales of DVD players will double in the year starting in April. ($1 = 133 yen)