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To: Rutgers who wrote (27747)1/8/1998 8:43:00 AM
From: BillyG  Respond to of 50808
 
Matsushita Elec set to launch smallest DVD player

TOKYO, Jan 8 (Reuters) - Matsushita Electric Industrial Co
Ltd said on Thursday it would enter the Japanese
portable digital video disc market by launching the world's
smallest DVD player in February.
The firm's first DVD player, the DVD-L10, will have a
5.8-inch liquid crystal display (LCD) and will retail for
150,000 yen ($1,127), the consumer electronics firm said in a
statement.
The DVD-L10 will be the smallest portable DVD player at just
16 cm long by 4.3 cm thick (6.4 inches by 1.72 inches) and
weighing 910 grams (32.5 ounces), it said.
A DVD looks like a compact disc (CD) but stores far more
information, allowing it to hold feature-length movies as well
as music and other data.
Sales of DVD players have been sluggish since their launch
in Japan in 1996, but Japanese developers say the market has
great potential.
Matsushita Electric said it plans to launch another portable
model without an LCD display in March, to retail for 79,800 yen.
It expects sales of the DVD-L10 in the United States and
other overseas markets to begin within a few months of the Japan
launch, with a suggested U.S. retail price of $1,299.95.
A Matsushita Electric spokesman declined to give a target
figure for worldwide sales of the new player, which can also
play CDs, but said the company aimed to capture a 30 percent
share of the global market for DVD players.
Monthly total output of the two portable DVD players would
be 3,000 units, the spokesman said. The players would be
manufactured in Japan.
Rival Japanese electronics company Toshiba Corp
launched the world's first compact DVD player in Japan last
November. Toshiba has predicted that sales of DVD players will
double in the year starting in April.
($1 = 133 yen)