To: SteveG who wrote (2748 ) 1/8/1998 12:32:00 PM From: jbershad Respond to of 6180
Thursday January 8, 11:33 am Eastern Time Company Press Release SOURCE: Waves Ltd. MaxxBass Technology From Waves Ltd. Supports Motorola's New Audio DSP LAS VEGAS, Jan. 8 /PRNewswire/ -- Waves Ltd., today announced that its patent pending technology, MaxxBass(R) -- a revolutionary approach to delivering high quality bass sounds from low cost, ordinary speakers, will be supported by Motorola's (NYSE: MOT - news) new audio DSP, the DSP56362, which is also being simultaneously announced today. Motorola will be demonstrating DSP56362 at CES, booth D3375 / Las Vegas Convention Center, and Waves will be demonstrating MaxxBass. For more information about the DSP56362, please visit: www.dspaudio.motorola.com. ''Waves is a recognized technology leader in professional audio editing technology over the past decade. All of our systems are based on Motorola's 24 bit DSP architecture. The DSP56362 provides an ideal platform to bring Waves latest algorithm technology such as MaxxBass and TureVerb to low cost consumer applications,'' said Gilad Keren, president and CEO of Waves. ''Motorola is cooperating closely with Waves in order to bring their proven professional audio systems expertise to consumer markets,'' stated Paul Bundschuh, Motorola digital audio strategic marketing manager. ''MaxxBass meets our customers' requirements of utilizing DSP performance for increasing audio quality and reducing system costs.'' According to Keren, MaxxBass is a bass enhancement technology that is appropriate for any consumer product which has speakers. ''All speaker systems, including those with sub-woofers, have a low end cut-off. In small speakers, this cut-off frequency can be higher than 150Hz,'' explained Keren. ''MaxxBass can extend the bass response to include frequencies two octaves below (about 33%) of the original limit.'' MaxxBass ''transforms'' the low-frequency signal to higher frequencies. In doing so, the system only has to cope with the higher frequency range which presents fewer problems. This principle is true regardless of the specific low-frequency limitation relevant to a specific system. MaxxBass will enhance the cost and performance of both low and high quality systems. OEM benefits of implementation include: Improved performance for a given speaker quality/cost Improved performance for a given physical size limitation Improved performance within a given transmission frequency band Lower power/current requirements from the power amplifier Lower energy consumption from the power supply MaxxBass can be implemented in the analog or the digital domain. In either case, a surprisingly small amount of circuitry is required, with virtually no difficult technical requirements. Waves technical support engineers work closely with OEM customers ensuring easy implementation of the company's technology. About Waves Founded in 1988, Waves is a privately held company. Waves has established itself as one of the world's leading software suppliers of signal processing and user interfaces for the Windows and Macintosh professional audio and multimedia markets. The company is based in Israel and has offices in the United States and Great Britain. MaxxBass is a registered trademark of Waves Ltd. Other names may be trademarks of their respective companies. SOURCE: Waves Ltd. More Quotes and News: Motorola Inc (NYSE:MOT - news) Related News Categories: computers, semiconductors, telecom Help Copyright c 1998 PRNewswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. Important Disclaimers and Legal Information Questions or Comments?