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To: Road Walker who wrote (44473)1/8/1998 4:33:00 PM
From: David S.  Read Replies (1) | Respond to of 186894
 
Re: your post
<<Arron, "How would kevlar, gore-tex, or even nylon fit into your analogy?"

I don't know, do consumers use these materials as their prime decision point when buying a product?
Say as important as buying a Pentium computer?

John>>

John, I don't want to drive this point home too hard...
but would you possibly prefer a wool bulletproof vest
over one made with kevlar, because it costs a lot less and
is warm and fuzzy.

Does this come closer to the analogy or metaphor you are looking for?
I for one would say this is as important as a Pentium CPU.

Regards, David S.
Long on Intel and Iomega



To: Road Walker who wrote (44473)1/8/1998 6:19:00 PM
From: Aaron Cooperband  Respond to of 186894
 
John -

Re: "do consumers use these materials as their prime decision point"

Well, in the case of kevlar, consumers probably do. Its not in Intel's league, though, for market penetration. Very few common consumer products use this as their primary selling point.

Gore-tex may be purchased more frequently, but there are other substitutes. This may be a weak example.

In the case of nylon, I'm not up on my corporate history so please correct any of this that may be wrong: If I remember correctly, Dupont (???) created nylon and had a monopoly on it for a number of years. When it was introduced, it offered consumers a fabric with unique properties that were very popular. For example, women's stockings made of nylon were so popular that stockings came to be called "nylons".

How about velcro as another example? This is very small component of a piece of clothing that has a strong affect the buyer's decision.

Aaron