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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP? -- Ignore unavailable to you. Want to Upgrade?

To: Tom Markowski who wrote (843)	1/11/1998 12:14:00 AM
From: Terence Mitchell	Read Replies (1) \| Respond to of 1462

Hi Tom, right now we pay on average approx $4.50 for a 12 can pack of diet coke (cdn) if it went to $6.00 I doubt wether it would curtail our product purchases at all. Coke is like razor blades and toilet paper, low cost but high volume. I believe the growth potential for Coke is far greater than the downward pressure placed on this low cost item by increasing the price by 20%. Just my 10 cents worth (sorry 12c worth) regards, Terence Mitchell