At CES : Satellites to carry HDTV signals -- Designs diverge at dawn of digital TV Junko Yoshida 01/12/98 Electronic Engineering Times Page 01 Copyright 1998 CMP Publications Inc.
Las Vegas - The first-generation digital-TV prototypes on display here last week at the Consumer Electronics Show ( CES ) revealed diverging design strategies that could lead to a diverse but potentially fragmented market. Major consumer-electronics companies, looking to product differentiation to establish early market leads, showed divergent architectures based on markedly different chip sets, many secured from in-house IC divisions.
Philips Electronics showed a 64-inch, wide-screen (16:9 aspect ratio), rear-projection, digital high-definition TV set with 1,080 interlaced video. Sony Corp. demonstrated a flat-display Trinitron TV that can drive VGA, standard-definition TV and HDTV images. Matsushita Electric Industrial Co. brought a standalone DTV decoder set-top that allows various CRT monitors and projection TVs to reproduce digital signals in the format native to each display. And Thomson Consumer Electronics showed a 61-inch rear-projection digital HDTV, jointly developed with Hitachi, that incorporates a digital satellite system (DSS) decoder.
Thomson and Hitachi were not the only ones looking skyward. Indeed, for many in attendance, the stunner of the show was DirecTV's announcement that it intends to dedicate two digital satellite channels for 1,080i digital HDTV broadcast before the year is out. "While a lot of terrestrial TV broadcasters are still unsure about which video-transmission formats they may use in their DTV broadcasting, we are making a statement that HDTV digital broadcasts are worthy of our dedicating extra bandwidth," said Eddy Hartenstein, president of DirecTV (El Segundo, Calif.).
DirecTV's HD-DSS programming will primarily comprise "pay-per-view types of services," Hartenstein said, though he added that programming deals are "still in the making." Existing DSS channels won't be sacrificed to accommodate HD-DSS.
Thomson last year became the first consumer-electronics manufacturer to commit to incorporating an HD-DSS decoder in every HDTV set it makes. But Hartenstein said the Thomson HD-DSS deal with DirecTV is not exclusive and that his company expects all first-generation digital HDTV receivers to incorporate a DSS decoder, especially in light of DirecTV's aggressive commitment to supporting digital-HDTV broadcasts.
Since DirecTV's announcement caught most CES showgoers off guard, however, it was unclear last week how HD-DSS might affect current road maps for DTV systems and silicon.
Ease of integration
David Badger, manager of digital product design at Thomson, downplayed the design issues of HD-DSS integration. System vendors, he said, will need "conventional DSS-receiver and demux chips, which should be added to a complete HDTV chip set, composed of such key components as a VSB [vestigial sideband] demodulator and an MPEG-2 Main Profile @ High Level decoder."
Such an approach, however, may prove costly, since it would essentially mandate that every HDTV incorporate a quad phase-shift keying (QPSK) demodulator and non-MPEG-compliant DSS demux, on top of an already costly HDTV chip set.
Indeed, one of the few elements common to the first-generation DTV prototypes is high cost. Philips and Thomson both estimated that rear-projection HDTV systems larger than 60 inches will be priced between $6,000 and $8,000 when they hit the market in the fall.
Another common element is the emphasis on 1,080i decode and display. The systems shown by Philips, Matsushita, Thomson and Sony all handle that high-definition format. And on the show floor, many system vendors used special over-the-air feeds, transmitted from Las Vegas-based network affiliates, of 1,080i-based programming.
"We firmly believe that HDTV sets should produce some 1 million pixels for true HDTV performance; 480p [progressive scan] is not HDTV," said James Meyer, executive vice president and chief operating officer of Thomson (Indianapolis).
Beyond that, however, there was little commonality among the systems shown. There had been pre-show predictions that straightforward projection TVs would be the most common first-generation DTV platforms. But the systems shown were of a decisively proprietary bent.
Matsushita leveraged its own single-chip DTV decoder/display processor IC (see Dec. 22/29, page 4) in a demonstration set-top, slightly smaller than a DSS-decoder box, that can decode all 18 video formats specified by the Advanced Television Systems Committee. It can also flexibly display images in a variety of raster formats, including 1,080i, 720p, 480i and 480p. Indeed, in its demonstration, Matsushita used the same DTV set-top to drive three systems: a digital-ready SVGA TV/monitor; a prototype 36-inch wide-screen direct-view DTV; and a 56-inch wide-screen projection TV.
"Software smarts reside in the decoder/video-processor chip inside the set-top, allowing different-resolution monitors to display signals [in the format] most friendly to each display," said Sai Naimpally, vice president of Matsushita's Panasonic AVC American Laboratories (Burlington, N.J.).
The set-top is the first consumer video product to feature so-called Y Pb Pr output, the component video standard commonly used in today's professional video equipment. The standard can accommodate multiple line resolutions and sync signals for output from a set-top to a DTV display, said Naimpally.
The set-top also accommodates NTSC output so that it can be linked to a conventional TV. Further, the box incorporates a 1394 interface, "for connecting to D-VHS or other storage media in the future," Naimpally said.
But Norio Kawaguchi, general manager in charge of engineering at Matsushita's television division headquarters, said that accommodation of 1394 output in the final product "is tentative" and is dependent on the achievement of industry consensus toward a solution for digital-copyright protection.
Sony, meanwhile, made it clear last week its first DTV model will be based on a flat Trinitron display with a superfine aperture pitch. The company will incorporate two additional proprietary technologies-Multi-Image Driver and Digital Reality Creation (DRC)-in a bid to maximize the upconverted picture quality of its first-generation DTV, said John Briesch, president of Sony Electronics' Consumer Audio/Video Products Group.
Multi-Image Driver can upconvert NTSC to the full VGA format and can simultaneously display any analog or digital TV signal via a picture-in-picture func-
tion, ensuring what Sony says is the the highest image quality possible from both sources. It's designed to handle both entertainment programs and such data applications as Web sites.
High-res mapping
Digital Reality Creation (DRC), developed by researchers at Sony's Algorithm Research Center in Tokyo, is a coding method that maps out a high-resolution signal directly from a standard television signal. By using a new algorithm that's entirely different from the motion adaptive linear interpolation method, DRC codes the essence of the signal patterns-including horizontal, vertical and time elements-of the original image and directly maps the code into a new picture. The goal is to enhance the image quality of digital broadcasts as well as programming from such standard video sources as cable boxes, VCRs and DVD.
Philips' projection TV, meanwhile, is driven by Philips Semiconductor's TriMedia 1 chip and a newly developed ASIC. Thomson has similarly turned to an in-house chip source, using an MPEG-2 Main Profile@High Level decoder chip designed by SGS-Thomson in its first generation HDTV projection TV. And both Sony and Matsushita are employing DTV chip sets developed by their in-house semiconductor divisions.
The 61-inch wide-screen projection HDTV shown by Hitachi and Thomson is based on Hitachi's rear-projection TV technology. Both companies plan to market the set starting in the fall.
The implementations at CES may have differed, with each company turning inward for design, but all are banking on DTV to boost consumer electronics in general. Doug Dunn, chairman and chief executive of Philips Consumer Electronics , summed up the sentiment by saying DTV is "what's needed to revitalize this industry."-Additional reporting by Yoshiko Hara. |